January 26, 2006

Nike Issues New Year's Challenge

Beaverton, Ore. (26 December, 2006) — New Year celebrations typically come with inspirational stories of resolutions set and the expectation of heart-warming endings with goals achieved. But when was the last time the unsuccessful bids at New Year’s achievements were documented?

Nike has created a funny look at the consequences some runners must endure for failing to meet the goals they set in challenges with friends. Visitors to www.nikeplus.com

Beginning now, runners can issue their own challenges to themselves and to their friends at www.nikeplus.com

The most publicized challenge though comes from tennis superstar Maria Sharapova to NBA All-Star LeBron James. The challenge lives now at www.nikeplus.com

Maria’s challenge is simple. She says she will run more miles in January than LeBron and if she does not then she will leave the tennis court for the basketball court and will serve as LeBrons’ personal watergirl at a game of his choice. If Maria outruns LeBron in January then he must downsize from basketballs to tennis balls and act as a ball boy during a match of Maria’s choice.

People can vote for who they think will win by using their own accumulated Nike+ miles. By contributing their Nike+ miles to either Maria or LeBron they can help swing the vote and determine who will be the winner and who must perform the forfeit. Beginning January 1, 2007, the Maria-LeBrons challenge can be tracked at www.nikeplus.com

Without motivation it’s too easy to give up or fall short on a resolution. The Nike+ experience provides a great reason to stick to a resolution or be noticed. It’s the ultimate way to chart the progress made against a resolution, with a community of users built around helping people accomplish what they set out to do with their fitness. The Nike+ experience is the ultimate personal coach as people look to set and stick to their resolutions in 2007

NikeGO will donate $1 of retail product (up to $50,000) to support physical activity and sports programs to select Boys and Girls Clubs for every Resolution met during the NIKE+ New Year’s Resolution Challenge. NikeGO is Nike’s signature U.S. community affairs initiative and the company’s long-term commitment to getting kids more physically active. Log on to nikego.com for more details.

About Nike Plus Nike and Apple® announced a partnership bringing the worlds of sports and music together like never before with the launch of innovative Nike+iPod products. The first product developed though this partnership is the Nike+iPod Sport Kit, a wireless system that allows Nike+ footwear to talk with your iPod® nano to connect you to the ultimate personal running and workout experience.

With the Nike+ footwear connected to iPod nano through the Nike+iPod Sport Kit, information on time, distance, calories burned and pace is stored on iPod and displayed on the screen; real-time audible feedback also is provided through headphones. The kit includes an in-shoe sensor and a receiver that attaches to iPod. A new Nike Sport Music section on the iTunes® Music Store and a new nikeplus.com personal service site help maximize the Nike+iPod experience.

About Nike, Inc. Based near Beaverton, Oregon is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; NIKE Bauer Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan, which designs, markets, and distributes fine dress and casual shoes and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories and Exeter Brands Group LLC, which designs and markets athletic footwear and apparel for the value retail channel.