New Premium Editions of the LeBron 9, Nike Kobe VII and the Nike Zoom Hyperdunk Designed for Playoff Performance.
Nike Basketball today introduced its supercharged Elite Series providing new levels of footwear innovation. The LeBron 9, Nike Kobe VII and Nike Zoom Hyperdunk all feature premium materials and footwear technologies providing players with a performance advantage.
Nike designers have obsessed on every detail. Incorporating the most innovative materials and design techniques, the three styles take performance to another level. Lightweight construction, enhanced fit, dynamic protection and distinctive colors are just some of the innovation included in this premium series.
"At Nike we have a maniacal focus on product innovation to give athletes a competitive advantage,” said Leo Chang, Nike Basketball Footwear Design Director. “For the Nike Basketball Elite Series, we completely re-engineered each shoe from the inside out using the highest performance materials. We took our top franchise models and made them even better for the moment that matters most to our athletes - the run for the championship trophy.”
Home and Away colors are the inspiration for the elegant white and black base of the shoes; as the trophy is the inspiration behind the gold details spread throughout the series. Each style of the Nike Basketball Elite Series worn on court will initially display a special white Swoosh Design. As the playoffs approach, Nike celebrates the player’s achievements by replacing the white Swoosh with a gold one for the finals series.
Mid-foot shanks and heel counters on all three styles of the shoe feature carbon fiber, a premium, ultra-thin technical material that makes them lighter and more responsive. And, for the player who has a “strong” game, the LeBron signature shoe includes extra carbon fiber enforcement that flows from the heel all the way to the wing, providing just the right amount of support needed for the moves involved in that style of play.
The Nike Pro Combat inspired padded collar protection -- strategically positioned along the tongue and innersleeves - gives the series a unique aesthetic and the best support for impact and pressure. Made of molded and articulated foam, the collar is extra flexible, allowing it to adapt to the anatomy of the foot and create a superior fit.
The LeBron 9, Nike Kobe VII and Nike Zoom Hyperdunk uppers all incorporate the highest performance materials, each re-engineered from inside out to ensure that the products are as light as possible. The lightweight construction accommodates the ultra-high tensile strength Flywire made with Kevlar® aramid. This premium material has lower levels of stretch resulting in a stronger and lighter shoe, and a perfect fit.
Last but not least, the series comes with a special sock liner built for internal traction. This combines 3D anatomical fit with non-slip print -- strategically distributed throughout the liner – to reduce the internal movement.
All three Nike Basketball Elite Series shoes - the LeBron 9, Nike Kobe VII and Nike Zoom Hyperdunk - are available at retail and at www.nikestore.com beginning April 28, 2012.
The HyperAdapt 1.0 goes global.
It's available starting September 7 at select retailers globally.
It's available starting September 7 at select retailers g...
It's available starting August 19 on nike.com, the Nike SNEAKRS App and at select retailers in Western Europe.
It's available starting August 19 on nike.com, the Nike S...
This is a special Nike FI Flex PE for Melissa Reid.
This is a special Nike FI Flex PE for Michelle Wie.
This is a special Nike Blazer PE for Michelle Wie.
Michael Jordan’s first signature shoe, this time reimagined with modern materials, releases September 9 on nike.com and at select retailers.
Michael Jordan’s first signature shoe, this time reimagin...
The new silhouette comes with stencils for at-home personalization.
The new silhouette comes with stencils for at-home person...
Combining performance innovation with color inspiration, the new KOBE A.D. launches globally on August 24, in recognition of the legend's uniform numbers, 8 and 24.
Combining performance innovation with color inspiration, ...
The film gives viewers an unprecedented insight into the runner’s journey.
The film gives viewers an unprecedented insight into the ...
One year on from the Rio Games of 2016, Nike is taking a moment to spotlight one of its most inspiring initiatives that kicked off during the Rio Games and will continue to move kids in Rio through 2020.
One year on from the Rio Games of 2016, Nike is taking a ...
Jordan Brand and the Argentine Basketball Federation (CABB) today unveiled the new national basketball team kit at an event at the Nike Palermo store in Buenos Aires.
Jordan Brand and the Argentine Basketball Federation (CAB...
Exclusive restocks and releases highlight Nike’s latest digital offering which brings the best way to stay up to date with new drops and receive notification of official launch dates to the EU.
Exclusive restocks and releases highlight Nike’s latest d...
The Dutch national team won their first major honor yesterday, and with the trophy claimed the hearts of a nation.
The Dutch national team won their first major honor yeste...
The multiple Olympic and world champion will inspire young runners as a Marathon Kids ambassador.
The multiple Olympic and world champion will inspire youn...