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January 07, 2015

NIKE, Inc. Introduces the 2015 Black History Month Collection

NIKE, Inc. celebrates Black History Month with a collection of products across basketball, football, running, soccer and skateboarding that honors six athletes and coaches who have positively impacted sport with their courage and determination: Theotis Beasley, Kevin-Prince Boateng, Jerry Rice, Brianna Rollins, C. Vivian Stringer and John Thompson.

“Sport is an incredible platform to inspire and encourage positive social change,” said Michael Jackson, Vice President and General Manager of Global Basketball, Nike Brand. “Our 2015 Black History Month Collection honors and celebrates the athletes and leaders who have influenced global culture and have paved the way for our next generation.”

Product Collection

The limited edition 2015 BHM Collection includes 28 items, all featuring a black and white palette and mix of three different prints.  The collection ranges from performance to lifestyle with 12 shoes and 16 apparel and accessory items for men and women. The 2015 BHM Collection includes:

Footwear Styles

LEBRON 12 BHM shoe featuring new BHM prints on the upper.

KD7 BHM featuring new BHM prints on the Swoosh, Hyperposite heel and sock liner.

KOBE 9 Elite BHM featuring Flyknit technology and the new BHM prints on the upper.

KYRIE 1 BHM featuring a white upper with new BHM prints on the heel collar and sock liner.

Air Force 1 Duckboot BHM featuring the new BHM prints on the upper.

Air Max 1 BHM featuring the new BHM prints.

Air Jordan XX9 BHM featuring one of the new BHM prints on the upper.

Air Jordan 1 BHM with black and white upper.

Air Max 1 Ultra BHM (Women’s) featuring the new BHM prints.

Air Force 1 Ultra Force BHM (Women’s) featuring the new BHM prints.

Mercurial Superfly BHM featuring the new BHM prints on the upper along with gold outlined Swoosh.

Nike SB Dunk BHM featuring the new BHM prints and '15' on the sock liner.

Apparel and Accessories

Nike Basketball BHM product including the LEBRON 12, KYRIE 1, KD 7 and KOBE 9 Elite (clockwise from upper left).

Jordan Brand Black History Month product featuring the new BHM prints.

Tank BHM, True Snapback BHM, Air Force 1 Duckboot BHM and AW84 Hat BHM (clockwise from upper left).

Snapback BHM hat featuring the NIKE BHM logo.

Nike Sportswear AW84 BHM hat featuring the new BHM prints.

Jordan Hat BHM with the new BHM print on the bill.

KYRIE 1 BHM shoe with KYRIE BHM t-shirt.

KD 7 BHM shoe with KD BHM t-shirt.

KOBE 9 Elite BHM shoe with KOBE BHM t-shirt.

LEBRON 12 BHM shoe with LEBRON BHM t-shirt.

The 2015 BHM Collection pays tribute to the following athletes and leaders:

Theotis Beasley, skateboarding:

One of skateboarding’s ultimate role models, Beasley takes pride in helping grow the sport, and the character of its athletes, through positive action.

Theotis Beasley, skateboarder and inspirational figure for the 2015 BHM Collection.

“I focus on keeping a clean image so my younger fans are able to look up to me as a young black professional athlete and be inspired,” Beasley said.

Kevin-Prince Boateng, soccer:

Boateng took a stand against intolerable abuse on the pitch, inspiring his team to help in the fight against racism and take action as one.

Kevin-Prince Boateng, soccer athlete and inspirational figure for the 2015 BHM Collection.

“We cannot afford to be indifferent or passive. Athletes, musicians and business people have a special responsibility,” Boateng said. “We speak to parts of society and pierce the hearts of those people that political discussions will never reach.”

Jerry Rice, football:

Values instilled by Rice’s family gave Rice the power to shatter records and etch his name in the history books.

Jerry Rice, football legend and inspirational figure for the 2015 BHM Collection.

"To me, it was never about what I accomplished on the football field. It was about the way I played the game," Rice said.

Brianna Rollins, track and field:

Inspiration from a track coach who saw Rollins’s true potential gave her the power to overcome tremendous odds on a record-breaking journey that has just begun.

Brianna Rollins, track and field athlete and inspirational figure for the 2015 BHM Collection.

“I want to break world records and win gold medals, but I also want to be known as the athlete who glorified God by reaching my full potential,” Rollins said.

C. Vivian Stringer, basketball:

Courage and the will to fight for her rights enabled Stringer to overcome the odds and realize her goals. Her unassailable dignity and achievement in the face of adversity set a standard that empowered those she coached and inspired millions more.

C. Vivian Stringer, legendary women's basketball coach and inspirational figure for the 2015 BHM Collection.

“My hope is that they will come to share my fundamental and unshakable faith: that each and every one of us has the ability to triumph in the face of adversity, to lift ourselves up and succeed, no matter what trials we encounter,” Stringer said.

John Thompson, basketball:

Dedication to mentorship on and off the court gave Thompson the power to inspire with the strength of his character. He guided the young men he coached to victory on the court and gave them a blueprint for success beyond the court.

John Thompson, legendary men's basketball coach and inspirational figure for the 2015 BHM Collection.

“Basketball was a form of hope. It was a vehicle through which I could teach and deal with something larger,” Thompson said. “I could use it to open a doorway for myself and other people. It represented more than just winning a game.”

Making an Impact

A portion of proceeds from the sale of the 2015 BHM Collection go to the Ever Higher Fund, which supports organizations that leverage the power of sport to maximize the potential of underserved youth. The fund’s mission is to assist communities with knowledge, resources and tools for the next generation of leaders.

The Ever Higher Fund is a donor-advised fund established in 2014 and administered by the Charities Aid Foundation of America (CAF America), a national 501(c)3 public charity.

Availability

The 2015 BHM Collection will be available globally at nike.com and select retail locations beginning Jan. 17.

Nike Basketball BHM product including the LEBRON 12, KYRIE 1, KD 7 and KOBE 9 Elite (clockwise from upper left).