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January 15, 2014

2014 BHM Collection Celebrates Sport Royalty

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For the fourth year, NIKE, Inc. is honoring Black History Month with a collection that pays tribute to a group of extraordinary athletes and their unwavering dedication to achieving success at the highest levels. Black History Month is always a reminder that athletes worldwide representing the NIKE, Inc. brand have been inspired by a legacy of Pan-African achievement.

SPORT ROYALTY

The 2014 BHM Collection was designed under the theme, Sport Royalty, to honor Nike’s kings and queens of sport: LeBron James, Carmelo Anthony, Allyson Felix, Maya Moore, Theotis Beasley and Ishod Wair. The collection celebrates the crowning achievements and work ethic of these athletes that have won multiple championships, awards and led with high integrity and commitment both on and off their field of sport.

PRODUCT COLLECTION

The 2014 BHM Collection spans across performance and lifestyle with 23 products including footwear, apparel and equipment featuring purple, burgundy, gold, black, grey and the new BHM print graphic:

  • Nike BHM LEBRON 11

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    Nike BHM LEBRON 11 (Grade school)

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    Nike BHM LEBRON 11 NSW

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    Nike BHM KD VI

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    Nike BHM KD VI (Grade school)

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    Nike BHM Lunar AF1 Lux

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    Nike BHM Dunk Low SB Premium

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    Jordan Melo M10

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    Jordan AJ1 Mid Nouveau

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  • Nike BHM Air Max 1

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    Nike BHM Air Revolution Sky Hi QS

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    Jordan AJ1 Mid 

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  • Nike BHM Destroyer Jacket

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    Nike Sportswear BHM Print Tee

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    Nike BHM Premium Icon Tee

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    Nike BHM Hat

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    Nike BHM Elite Crew Basketball Sock

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    Jordan BHM Buckleback Cap

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    Jordan BHM Jumpman Crew Basketball Sock

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  • Nike BHM Sphere Jacket

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    NIKE BHM Print Tee

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    Nike BHM Premium Tee

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    Nike Leg-A-See Tights

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MAKING AN IMPACT

One hundred percent of net proceeds (up to $1 million) generated by the 2014 BHM Collection during the month of February will go to the new NIKE Ever Higher Fund, a donor advised fund administered by Charities Aid Foundation of America (CAF America), a national 501(c)3 public charity.  

The NIKE Ever Higher Fund will support charitable initiatives that leverage the power of sport to maximize the human potential of underserved youth.  The hope is to assist communities with knowledge, resources and tools for the next generation of leaders.

The 2014 BHM Collection will debut with promotional product during pro basketball’s MLK Day games on Jan. 20. The full 2014 BHM Collection will be available worldwide on Nike.com and at select global retail locations beginning Feb. 1.