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July 07, 2014

Nike Golf Opens First Nike Performance Fitting Center

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The new facility at Archerfield will offer the ultimate in custom-fitting and game optimization.

“This incredible facility takes club fitting to another level,” said McIlroy.  “It’s so impressive that Nike is providing the consumer the same type of service that we get as Nike athletes.”  
"Today marks a critical step in our journey as we deliver an experience designed to serve the golfer in fitting and performance," said Cindy Davis, President, Nike Golf.  "It's not enough to simply make great product - we have to serve our consumer with world-class experiences that enable them to unlock their true potential.  Our partnership with Archerfield, an authentic site located on Scotland's Golf Coast, does just that." 
“We are pleased to be working in partnership with Nike Golf on this exciting project. At Archerfield we like to play a different game. We want to create facilities which are above and beyond expectation, which set the benchmark in understated luxury and service,” said Tom Younger, CEO at Archerfield.