The world's first Nike performance centre at Archerfield.
The fitting center at Archerfield Performance Centre.
The hitting bays at the Archerfield Nike Performance Centre.
The Nike Performance Centre fitting area.
The retail shop at Archerfield.
Product display cases of RZN Speedlock technology at Archerfield.
Product cases at Archerfield filled with VRS Covert.
Product cases at Archerfield with Nike Golf apparel.
Product display cases of VRS Covert Hybrids.
Lunar Control II on display at Archerfield.
The putting studio at Archerfield Nike Performance Centre.
Nike Method putters ready for action at the putting studio.
Sketches of the VRS Covert driver by Nike designer Andrew Oldknow.
The lounge at Archerfield Nike Performance Centre.
Lounge at Archerfield.
The new facility at Archerfield will offer the ultimate in custom-fitting and game optimization.
Nike Golf, in conjunction with Archerfield Links, today announced the opening of the new Nike Performance Fitting Center at Archerfield in Edinburgh, Scotland, just ahead of the Scottish Open. Nike athlete Rory McIlory was on hand for the announcement.
The facility – a world first for Nike Golf - will allow consumers from around the globe to experience the very best in golf club fitting, as well as offer them access to Archerfield’s elite coaching panel that includes former Ryder Cup player Andrew Coltart and leading European Tour coach Gary Nicol, both members of Nike’s Swoosh Staff.
This facility provides the consumer with a full range of product, technology and fitting experiences, mirroring the service Nike Golf offers its Tour athletes.
“This incredible facility takes club fitting to another level,” said McIlroy. “It’s so impressive that Nike is providing the consumer the same type of service that we get as Nike athletes.”
Golfers can enjoy a range of packages tailored to their needs, including the ultimate three-day stay at the luxury club that will see them embarking on a full club and ball fitting, game-assessment, physical fitness consultation and a playing lesson on either the Fidra or Dirleton Links.
On day one of their stay, consumers will take part in a personal club fitting using the latest technology. On day two, their personalized, custom-built clubs will be delivered to the club in time for their playing lesson. Golfers will then have a distance mapping session, and will be shown how to use the Nike Golf NG360 app which allows players to track their progress on the course, as well as offer tips on game-improvement.
"Today marks a critical step in our journey as we deliver an experience designed to serve the golfer in fitting and performance," said Cindy Davis, President, Nike Golf. "It's not enough to simply make great product - we have to serve our consumer with world-class experiences that enable them to unlock their true potential. Our partnership with Archerfield, an authentic site located on Scotland's Golf Coast, does just that."
“We are pleased to be working in partnership with Nike Golf on this exciting project. At Archerfield we like to play a different game. We want to create facilities which are above and beyond expectation, which set the benchmark in understated luxury and service,” said Tom Younger, CEO at Archerfield.
In addition to the two stunning courses designed by DJ Russell, the Archerfield Links Estate boasts a 17th century Mansion House with a spa (recently voted in the top-six new spas in Europe), a gym and a range of luxurious accommodations just outside Edinburgh. This facility provides easy access by road, rail and air.
The Nike Zoom Vaporfly Elite radically redefines speed on the road — ultra-lightweight and ultra-responsive. Its radical look is also the latest example of Nike’s long-term mission to transform the athletic landscape.
The Nike Zoom Vaporfly Elite radically redefines speed on...
A fixed 2.4km loop at the Autodromo Nazionale Monza offers all the essential environmental criteria for Eliud Kipchoge, Lelisa Desisa and Zersenay Tadese’s attempt at breaking the two-hour marathon barrier.
A fixed 2.4km loop at the Autodromo Nazionale Monza offer...
The #1 pick in the recent WNBA Draft and all-time leading scorer in NCAA women's basketball signs multiyear endorsement deal
The #1 pick in the recent WNBA Draft and all-time leading...
The Nike Air Huarache Huarache Ultra is available starting May 3 in...
Honoring AS Roma legend Francesco Totti, the individually numbered boots launch April 26 from Nike.com, the Pop-Up Totti X Roma store in Piazza San Lorenzo, Lucina and selected retailers from April 26.
Honoring AS Roma legend Francesco Totti, the individually...
Nineteen talented prospects officially join Nike Football’s athlete roster today.
Nineteen talented prospects officially join Nike Football...
Brett Drake, an architectural engineer from Cheyenne, Wyoming was honored at Nike World Headquarters.
Brett Drake, an architectural engineer from Cheyenne, Wyo...
On April 14, the brand held the 16th annual basketball showcase featuring top high school basketball players representing the All-American Boys and Girls, Global and Regional teams.
On April 14, the brand held the 16th annual basketball sh...
Ohio State safety Malik Hooker and Notre Dame quarterback DeShone Kizer join the brand's elite family of athletes.
Ohio State safety Malik Hooker and Notre Dame quarterback...
Nike’s VP of Special Projects, Sandy Bodecker, shares why Breaking2 has the power to redefine the sport of running and more.
Nike’s VP of Special Projects, Sandy Bodecker, shares why...
Apple Watch NikeLab is available April 27 on nike.com, at NikeLab doors and at an Apple Tokyo pop-up.
Apple Watch NikeLab is available April 27 on nike.com, at...
The successful inaugural season included 288 girls and boys and concluded April 15 with the Mamba Challenge.
The successful inaugural season included 288 girls and bo...
The Detroit Lions have a bold new look, and they’re unveiling it tonight on Ford Field.
The Detroit Lions have a bold new look, and they’re unvei...