The world's first Nike performance centre at Archerfield.
The fitting center at Archerfield Performance Centre.
The hitting bays at the Archerfield Nike Performance Centre.
The Nike Performance Centre fitting area.
The retail shop at Archerfield.
Product display cases of RZN Speedlock technology at Archerfield.
Product cases at Archerfield filled with VRS Covert.
Product cases at Archerfield with Nike Golf apparel.
Product display cases of VRS Covert Hybrids.
Lunar Control II on display at Archerfield.
The putting studio at Archerfield Nike Performance Centre.
Nike Method putters ready for action at the putting studio.
Sketches of the VRS Covert driver by Nike designer Andrew Oldknow.
The lounge at Archerfield Nike Performance Centre.
Lounge at Archerfield.
The new facility at Archerfield will offer the ultimate in custom-fitting and game optimization.
Nike Golf, in conjunction with Archerfield Links, today announced the opening of the new Nike Performance Fitting Center at Archerfield in Edinburgh, Scotland, just ahead of the Scottish Open. Nike athlete Rory McIlory was on hand for the announcement.
The facility – a world first for Nike Golf - will allow consumers from around the globe to experience the very best in golf club fitting, as well as offer them access to Archerfield’s elite coaching panel that includes former Ryder Cup player Andrew Coltart and leading European Tour coach Gary Nicol, both members of Nike’s Swoosh Staff.
This facility provides the consumer with a full range of product, technology and fitting experiences, mirroring the service Nike Golf offers its Tour athletes.
“This incredible facility takes club fitting to another level,” said McIlroy. “It’s so impressive that Nike is providing the consumer the same type of service that we get as Nike athletes.”
Golfers can enjoy a range of packages tailored to their needs, including the ultimate three-day stay at the luxury club that will see them embarking on a full club and ball fitting, game-assessment, physical fitness consultation and a playing lesson on either the Fidra or Dirleton Links.
On day one of their stay, consumers will take part in a personal club fitting using the latest technology. On day two, their personalized, custom-built clubs will be delivered to the club in time for their playing lesson. Golfers will then have a distance mapping session, and will be shown how to use the Nike Golf NG360 app which allows players to track their progress on the course, as well as offer tips on game-improvement.
"Today marks a critical step in our journey as we deliver an experience designed to serve the golfer in fitting and performance," said Cindy Davis, President, Nike Golf. "It's not enough to simply make great product - we have to serve our consumer with world-class experiences that enable them to unlock their true potential. Our partnership with Archerfield, an authentic site located on Scotland's Golf Coast, does just that."
“We are pleased to be working in partnership with Nike Golf on this exciting project. At Archerfield we like to play a different game. We want to create facilities which are above and beyond expectation, which set the benchmark in understated luxury and service,” said Tom Younger, CEO at Archerfield.
In addition to the two stunning courses designed by DJ Russell, the Archerfield Links Estate boasts a 17th century Mansion House with a spa (recently voted in the top-six new spas in Europe), a gym and a range of luxurious accommodations just outside Edinburgh. This facility provides easy access by road, rail and air.
Nike Air VaporMax Flyknit footwear from Fall 2017 is available starting June 29.
Nike Air VaporMax Flyknit footwear from Fall 2017 is avai...
Unlock coveted sneakers by viewing certain images via the camera function on SNKRS.
Unlock coveted sneakers by viewing certain images via the...
Jordan Brand incorporates Flyknit for the first time in a training shoe. The Air Jordan Trainer 2 releases globally July 1 at select retail stores and jordan.com.
Jordan Brand incorporates Flyknit for the first time in a...
It's available starting July 1 on Nike+, nike.com and at select retailers.
It's available starting July 1 on Nike+, SNKRS, nike.com and at select...
It's available in a Fingerprint colorway starting July 1 on Nike+,...
These seven talented players represent the next generation.
The collection launches June 24 at NikeLab.
The collection launches June 21 on Nike+, nike.com and at select retailers.
The collection launches June 21 on Nike+, nike.com and at...
Rodriguez shares some of the achievements, lessons and memories that have highlighted his time as a Nike athlete thus far. The Nike SB Paul Rodriguez Ten is available July 1 on nike.com and at select retailers.
Rodriguez shares some of the achievements, lessons and me...
Worn by Draymond Green, the Nike React Hyperdunk 2017 Flyknit delivers comfort, support and the responsive energy return of all-new proprietary Nike React cushioning platform. The shoe launches globally August 3.
Worn by Draymond Green, the Nike React Hyperdunk 2017 Fly...
The must-have basketball shoe for high-flyers, the Jordan Super.Fly 2017 featuring Nike React launches globally August 3.
The must-have basketball shoe for high-flyers, the Jordan...
Nike’s latest underfoot innovation, Nike React foam, delivers durability and responsiveness through a lightweight platform.
Nike’s latest underfoot innovation, Nike React foam, deli...
The NikeLab Vandal High x John Elliott debuted during Elliott's Fall/Winter '17 runway show at New York Fashion Week. This week, the silhouette officially launches in Paris, where Elliott is showing for the first time in his career.
The NikeLab Vandal High x John Elliott debuted during Ell...
The creation of a legendary basketball shoe is a two-step process. Once the design is done, all that matters next is what the player achieves while wearing it.
The creation of a legendary basketball shoe is a two-step...