The world's first Nike performance centre at Archerfield.
The fitting center at Archerfield Performance Centre.
The hitting bays at the Archerfield Nike Performance Centre.
The Nike Performance Centre fitting area.
The retail shop at Archerfield.
Product display cases of RZN Speedlock technology at Archerfield.
Product cases at Archerfield filled with VRS Covert.
Product cases at Archerfield with Nike Golf apparel.
Product display cases of VRS Covert Hybrids.
Lunar Control II on display at Archerfield.
The putting studio at Archerfield Nike Performance Centre.
Nike Method putters ready for action at the putting studio.
Sketches of the VRS Covert driver by Nike designer Andrew Oldknow.
The lounge at Archerfield Nike Performance Centre.
Lounge at Archerfield.
The new facility at Archerfield will offer the ultimate in custom-fitting and game optimization.
Nike Golf, in conjunction with Archerfield Links, today announced the opening of the new Nike Performance Fitting Center at Archerfield in Edinburgh, Scotland, just ahead of the Scottish Open. Nike athlete Rory McIlory was on hand for the announcement.
The facility – a world first for Nike Golf - will allow consumers from around the globe to experience the very best in golf club fitting, as well as offer them access to Archerfield’s elite coaching panel that includes former Ryder Cup player Andrew Coltart and leading European Tour coach Gary Nicol, both members of Nike’s Swoosh Staff.
This facility provides the consumer with a full range of product, technology and fitting experiences, mirroring the service Nike Golf offers its Tour athletes.
“This incredible facility takes club fitting to another level,” said McIlroy. “It’s so impressive that Nike is providing the consumer the same type of service that we get as Nike athletes.”
Golfers can enjoy a range of packages tailored to their needs, including the ultimate three-day stay at the luxury club that will see them embarking on a full club and ball fitting, game-assessment, physical fitness consultation and a playing lesson on either the Fidra or Dirleton Links.
On day one of their stay, consumers will take part in a personal club fitting using the latest technology. On day two, their personalized, custom-built clubs will be delivered to the club in time for their playing lesson. Golfers will then have a distance mapping session, and will be shown how to use the Nike Golf NG360 app which allows players to track their progress on the course, as well as offer tips on game-improvement.
"Today marks a critical step in our journey as we deliver an experience designed to serve the golfer in fitting and performance," said Cindy Davis, President, Nike Golf. "It's not enough to simply make great product - we have to serve our consumer with world-class experiences that enable them to unlock their true potential. Our partnership with Archerfield, an authentic site located on Scotland's Golf Coast, does just that."
“We are pleased to be working in partnership with Nike Golf on this exciting project. At Archerfield we like to play a different game. We want to create facilities which are above and beyond expectation, which set the benchmark in understated luxury and service,” said Tom Younger, CEO at Archerfield.
In addition to the two stunning courses designed by DJ Russell, the Archerfield Links Estate boasts a 17th century Mansion House with a spa (recently voted in the top-six new spas in Europe), a gym and a range of luxurious accommodations just outside Edinburgh. This facility provides easy access by road, rail and air.
15 years since its initial release, the legendary Air Force One Linen returns this week.
15 years since its initial release, the legendary Air For...
Army Black Knights will wear the new “paratrooper” look on December 10.
Army Black Knights will wear the new “paratrooper” look o...
Inspired by the merging of ocean and land in Rio de Janeiro, the new NikeLab Air Zoom Legend x RT brings elements of Nike's past experimentation in boots into a new Chelsea boot.
Inspired by the merging of ocean and land in Rio de Janei...
For the third year in a row, the Diamond Quest begins with all four schools in the College Football Playoff wearing Nike uniforms.
For the third year in a row, the Diamond Quest begins wit...
The Nike Flyknit Racer is available December 9 in the "Earth Tones"...
A special Nike Kobe A.D. PE for DeMar DeRozan.
A LEBRON 13 Low PE for J.R. Smith.
A closer look at Nike's "New York Made" campaign including a new Nike Soho store, an artist-designed basketball court and more.
A closer look at Nike's "New York Made" campaign includin...
NIKELAB CHI opens on December 1.
The Nike Detroit Community Store’s inaugural grant benefits the Boys and Girls Club of Southeastern Michigan and more.
The Nike Detroit Community Store’s inaugural grant benefi...
Jordan Brand honors the 20th anniversary of Space Jam with the launch of DEFY, new take on the classic story to inspire a new generation to defy expectations.
Jordan Brand honors the 20th anniversary of Space Jam wit...
The Nike HyperAdapt 1.0 in Black/White-Blue Lagoon releases December 1.
The Nike HyperAdapt 1.0 in Black/White-Blue Lagoon releas...
NikeLab MA5 opens in Minami Aoyama, Tokyo on December 1.
Tiger Woods will lace up a new signature shoe when he returns to the course this week.
Tiger Woods will lace up a new signature shoe when he ret...
Nike's Global Showcase selects five young footballers to join the Elite Development Squad for 2017.
Nike's Global Showcase selects five young footballers to ...