Nike Golf has led the way in ensuring that its athletes look and feel their best, especially in major championships.
BEAVERTON, Ore. (March 30, 2012) - For the last 10 years, the global leader in golf apparel has “scripted” its athletes at major championships. “Scripting” is a process in which the Nike Golf Apparel team works with Nike Golf athletes in mapping out what each athlete will wear during each of their competitive rounds.
“We work with our athletes a year in advance to determine what they will wear in each of the majors,” said Doug Reed, Nike Golf’s Global Category Business Director for Apparel and Footwear. “We sit down with them, present the upcoming new styles for each season and listen to what the athlete needs as it relates to performance, technology, comfort and style. From there, we collaborate with the athlete to determine what they will wear.”
The Nike Athletes in the field at The Masters include Paul Casey, Kevin Chappell, Stewart Cink, Simon Dyson, Ross Fisher, Lucas Glover, Francesco Molinari, defending champion Charl Schwartzel and Tiger Woods - all will be wearing the newest styles from the 2012 Spring Apparel Collection. These athletes have been scripted with designs that match their style and attitude, utilizing spring’s variety of colors and patterns.
Schwartzel will wear the Tour Premium collection for the first two rounds and switch to the Tour Performance Collection for the weekend. On Saturday, he will wear the Modern Stripe polo in Prism Blue and the Modern Color Block Polo in Blackened Heather on Sunday to replicate the all-black look from his final round last year.
As part of the Nike Tour Performance line, Woods will wear bold colors, stripes and gradient patterns from the Tiger Woods Collection and bring the latest technology to his Sunday Red with the Nike Ultra Lite Polo (MSRP $90).
Highlights from the Nike Tour Performance line that will be seen at the Masters are the men’s Fractured Jacquard polo (MSRP $70), Stretch UV Stripe Polo (MSRP $70) and the Modern Color Block polo (MSRP $60) in eye-catching spring colors. These polos are constructed of Nike Dri-FIT with UV protection and added stretch to ease the golf swing.
Simon Dyson will be showcasing the Nike Sport Line for the entire week. Nike Golf’s new Sport line features bold and stylish designs with a slim fit. Highlighting the youthful style of Nike Sport, Dyson will be wearing four distinct looks, including the iconic Nike Sport Colorblock polo (MSRP $65).
To round out the athletes look at Augusta National, a limited edition Lunar Control shoe has been designed to commemorate The Masters tournament. This Nike Limited Edition Lunar Control shoe (MSRP $150) features premium full-grain waterproof leather enhanced with classic brogue details on the vamp and quarter. The Nike Lunarlon cushioning pops in green on the all-white shoe that also includes stealthy Nike Flywire technology. A patent leather Swoosh is outlined in detailed green stitching.
Located at NIKE’s World Headquarters in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great sport by developing ground-breaking innovations that enable and inspire athletes to become better. For more information on Nike Golf, visit our Web site at www.nikegolf.com. To follow Nike Golf on Twitter visit www.twitter.com/nikegolf and to become a fan on Facebook go to www.facebook.com/nikegolf. To view Nike Golf videos subscribe to our You Tube channel at www.youtube.com/nikegolf. Editors and journalists in the U.S. seeking editorial information and downloadable images, visit www.nikegolf.com/presscenter. For international journalists, please contact Nike Golf's public relations representative in respective countries for information.
# # #
12 creatives offer new visions of Nike Air footwear for this year's Vote Forward.
12 creatives offer new visions of Nike Air footwear for t...
The 2017 England away kit is available from nike.com starting March 22.
The 2017 England away kit is available from nike.com star...
The NikeLab Air VaporMax x Marc Newson releases March 26.
This is a special Nike KYRIE 3 for Kyrie Irving.
Nike Basketball College iD lets you customize iconic sneaker silhouettes...
This is a special Nike PG1 PE for Paul George.
The five shoe collection also includes the KYRIE 3, LEBRON 14, PG 1 and Kobe A.D. It launches March 24 at Nike.com and select retailers.
The five shoe collection also includes the KYRIE 3, LEBRO...
The collection celebrates two icons by incorporating the style and soul of Jordan Brand with the larger-than-life story of KAWS.
The collection celebrates two icons by incorporating the ...
Expanding the Nike Ease platform to improve ease-of-entry for performance footwear.
Expanding the Nike Ease platform to improve ease-of-entry...
The NIKEiD Flyknit Air Max 1 Ultra and Nike Air VaporMax offers are available for a limited time only on March 26 at nike.com and select events across the globe.
The NIKEiD Flyknit Air Max 1 Ultra and Nike Air VaporMax ...
The boots are available in cleated and NikeFootballX versions on Nike.com, and will be worn by professional players on pitch this week.
The boots are available in cleated and NikeFootballX vers...
Its 2017 women’s line — created with world champion surfer Carissa Moore’s direct feedback — redefines high-performance swimwear.
Its 2017 women’s line — created with world champion surfe...
This summer, Jordan Brand celebrates two essential elements of the brand’s DNA: the iconic university blue color and premium craftsmanship.
This summer, Jordan Brand celebrates two essential elemen...
The world’s best under-19 basketball players converge on Portland April 7 for the 20th annual Nike Hoop Summit.
The world’s best under-19 basketball players converge on ...