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July 10, 2012

Nike+ Fuelfest: An Interactive Fusion of Sport + Innovation and Music + Culture

The event, held on Sunday 8th July, was the ultimate NikeFuel Experience: a large-scale live interactive show at Battersea Power Station that featured a digital projection takeover of the iconic landmark’s exterior fuelled by the movement and energy of the crowd. All guests at the event were wearing a Nike+ FuelBand to collectively earn NikeFuel to energize the venue.  The more they moved, the more spectacular the projections became.

The event was hosted by DJ Zane Lowe, and featured performances by Tinie Tempah and Magnetic Man.

Visit nike.com/makeitcount to learn more about the NikeFuel movement.