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December 18, 2013

Performance Meets Personalization: The Nike Free TR 4 on NIKEiD

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Led by Maria Sharapova, the Nike Free TR 4 launches on NIKEiD, bringing individual expression to both design and movement.

Workouts and wardrobes have one thing in common: options. On any given day, a female athlete at the gym can choose from cardio, core and strength training. The number of combinations in the closet is even greater.

But while every day may be different, the female athlete’s footwear needs never waver. The demand is for a versatile performance solution that doesn’t sacrifice style.

The Nike Free TR 4 delivers on both asks, proving dynamic enough to handle most any movement in the gym and most any look in the closet. This versatility is highlighted by the shoe’s availability on NIKEiD, which enables female athletes to inject their own personal style into the footwear.

Athletes in search of design inspirations can turn to Maria Sharapova. The global tennis icon collaborated with the NIKEiD team to produce a silhouette that sets the tone for the Free TR 4 on NIKEiD. Athletes can choose her color combination or create one of their own.

“There are a lot of things that inspire me when I’m designing a NIKEiD shoe,” Sharapova says. “A lot of it is about being the individual you are, about things and colors you like, adding your personal touch and making it your own. And that’s the beauty.”

With a palette consisting of 13 colors and nine different areas on the shoe that can be customized, the options are nearly endless. A fade or print can be added to the upper and, as a final touch, athletes are able to inscribe a personal NIKEiD message on the tongue in what can be a poetic reminder of their training goals.

With hard work, goals translate into results, and the Nike Free TR 4 is designed to help female athletes in their quest. The shoe is the lightest Free TR to date thanks to its engineered mesh construction, which creates a minimal upper that doesn’t compromise strength and durability. In addition, designers were able to use data supplied by the Nike Sport Research Lab to body-map the engineered mesh, creating open areas for ventilation where needed and closed areas in key training zones for support. 

In another Free TR first, the Nike Free TR 4 employs Nike’s dynamic Flywire technology, which wraps up from underneath the foot and integrates with the laces for additional support. This minimizes movement inside the shoe during such activities as box crossovers or lunges.

In addition, the shoe’s Nike Free 5.0 platform features multidirectional flex grooves for enhanced flexibility and a closer-to-barefoot feel. With Nike Free technology, the shoe works to amplify the foot’s natural motion, allowing it to bend, flex and behave as nature intended.

The Nike Free TR 4 will be available on NIKEiD.com beginning Dec. 23. The non-customizable version will launch in select retailers and on Nike.com Jan. 1.