Nike Golf brings enhancements and a modified look to the new Nike TW'14
The flex of the Natural Motion engineered outsole on the Nike TW14.
A close up of the Nike Dynamic Flywire which is a new feature to the Nike TW14.
The new upper on the Nike TW 14 features improved ventilation that delivers increased breathability and comfort.
Close-up of the natural motion engineered outsole of the Nike TW'14.
Footwear with increased range of motion enables more power through the swing.
Building upon the success of last year’s TW’13, Nike Golf brings enhancements and a modified look to the new Nike TW’14 footwear. Nike Athlete Tiger Woods debuted the new Nike shoe in a dramatic fashion with his 78th PGA Tour career victory at The Players Championship. The new iconic shoe is also the first Nike Golf shoe to be made available on NIKEiD with previews beginning May 20, 2013.
The original Nike TW’13 was driven by insights from Tiger Woods, who asked:
“I train with Nike Free technology all the time… I love training in it, running in it, lifting in it. So I asked, why can’t I play golf in it?”
Nike designers ran with the idea and set to work creating a Nike Free-inspired golf shoe tailored to maximize Woods’s game.
Woods first debuted the TW’13 on Tour late in the 2011 season and the shoe took the marketplace by storm in 2012. Through his inspiration, hands-on testing and detailed feedback, Nike Golf has continued to collaborate with Woods on the Nike TW’14, further enhancing fit, feel and function.
The natural motion engineered outsole of the Nike TW’14 is designed to mimic and conform to the innate movement of the foot and still deliver all the protection and traction of a lightweight performance golf shoe. This innovative outsole allows the athlete to keep contact with the ground longer, better harnessing the energy of the foot to the shoe, and therefore, the shoe to the ground.
“These shoes provide freedom of movement and allow me to release more power through my swing,” Woods says.
The new upper features improved ventilation for increased breathability and comfort. This was achieved through strategically located perforations and a more comfortable mesh tongue providing athletes the ventilation they want without compromising the waterproof protection they need.
“With this shoe, we worked diligently to take every detail to a new level,” said Tobie Hatfield, Athlete Projects Innovator in Nike’s Innovation Kitchen. “Tiger’s relentless focus on getting better makes us better. His insights force us to never stop innovating and delivering technology that will enhance a golfer’s performance. In the TW ’14, he wanted more stability with mobility. We've accomplished that by using Nike's Dynamic Flywire technology, which moves with him but stabilizes his foot when he swings. We also increased breathability of the shoe by using a full mesh tongue."
The new TW’14 footwear stays true to Woods’s signature colors, White, Black and Red. A new colorway of Cool Grey with Vivid Blue and Venom Green accents also will be available Aug. 1.
With the fully customizable TW’14 iD version, consumers can create the perfect combination of breathability and traction for varying playing conditions. In addition to a wide-range of color combinations, golfers can choose between two distinct uppers: waterproof and breathable.
The waterproof upper is made of multi-stretch synthetic leather for weather protection and durability, and the breathable upper (available exclusively through NIKEiD) features lightweight mesh to keep feet comfortable on hot days.
The TW’14iD is available in two outsoles — the Spike version or the Integrated Traction option (molded rubber).
Consumers can also personalize their shoes by adding their names or an inspirational message to the inside tongues.
The Nike TW’14 Black/Reflective Silver-Varsity Red colorway will be available June 7; the Cool Grey/Black-Vivid Blue-Venom Green will be available Aug. 1 (MSRP: $220; MAP/Street: $180).
The Nike TW’14 iD will be on preview starting May 20 and available June 7 (MSRP: $ 225).
15 years since its initial release, the legendary Air Force One Linen returns this week.
15 years since its initial release, the legendary Air For...
For the third year in a row, the Diamond Quest begins with all four schools in the College Football Playoff wearing Nike uniforms.
For the third year in a row, the Diamond Quest begins wit...
A closer look at Nike's "New York Made" campaign including a new Nike Soho store, an artist-designed basketball court and more.
A closer look at Nike's "New York Made" campaign includin...
NIKELAB CHI opens on December 1.
A special Nike Kobe A.D. PE for DeMar DeRozan.
A LEBRON 13 Low PE for J.R. Smith.
Inspired by the hoops heritage of the Windy City, the Nike Air Force 1...
The Nike Detroit Community Store’s inaugural grant benefits the Boys and Girls Club of Southeastern Michigan and more.
The Nike Detroit Community Store’s inaugural grant benefi...
Jordan Brand honors the 20th anniversary of Space Jam with the launch of DEFY, new take on the classic story to inspire a new generation to defy expectations.
Jordan Brand honors the 20th anniversary of Space Jam wit...
The Nike HyperAdapt 1.0 in Black/White-Blue Lagoon releases December 1.
The Nike HyperAdapt 1.0 in Black/White-Blue Lagoon releas...
NikeLab MA5 opens in Minami Aoyama, Tokyo on December 1.
Tiger Woods will lace up a new signature shoe when he returns to the course this week.
Tiger Woods will lace up a new signature shoe when he ret...
Nike's Global Showcase selects five young footballers to join the Elite Development Squad for 2017.
Nike's Global Showcase selects five young footballers to ...
For the first time in its history, AS Roma will wear a special new kit for the Derby Della Capitale.
For the first time in its history, AS Roma will wear a sp...
Jordan Brand opens first European store in Paris.