Korean National Team players, including Myung-Won Seo (middle), sporting the new Korean national team kit in Seoul.
(From left) Korean national team players Chung-Yong Lee, Dong-Won Ji, Joo-Ho Park, Sung-Yueng Ki, Seung-Gyu Kim in new home kit.
New Korean uniform balances traditional aesthetics with the enduring spirit of a country ready for competition.
The new vibrant red jersey shows the interlocking shapes of the Taegeuk - the yin and yang circle symbol at the center of the Korean flag - at the top of each sleeve in blue.
Nike design team wanted to give Korea a unique collar inspired by classic Korean attire, and the result is a red collar with prominent blue piping.
The new vibrant red jersey shows the interlocking shapes of the Taegeuk, the yin and yang circle symbol at the center of the Korean flag.
Korea national team player Sung-Yueng Ki in the 2014 Korea national team kit.
By using a combination of Nike Dri-FIT Technology, “burnout” mesh and laser-cut ventilation holes, designers are able to localize cooling where players need it most.
Designers utilized three-dimensional body scans of elite footballers to collect data on the form of today’s players and identify an updated fit, improving comfort and allowing the body to move more naturally within the kit.
“In addition to providing the best in performance innovation and the ultimate in cooling, our aim is to also celebrate the spirit and pride of each country,” said Martin Lotti, Creative Director for Nike Football.
“The Korean shirt is filled with the aspirations of a nation,” said Korean National Team midfielder SungYueng Ki. “This year in Brasil, with a shirt that expresses the balance of the yin and yang, we will look to reach new heights as a team on football's biggest stage."