Record 11-year contract extension through 2023 supports future of Australian football.
Today, Oct. 15, Nike reinforced its commitment to the future of Australian football, announcing an 11-year extension deal with Football Federation Australia (FFA), cementing a 20-year-long partnership.
The deal not only signifies the largest single commitment of term and financial contribution between an Australian National sporting team and an apparel manufacturer, it is also the largest guaranteed sponsorship investment for the FFA since its inception in 2004.
Nike’s partnership with the FFA kicked off in 2004 and this renewal marks the third consecutive agreement between the two organizations over nine years.
“Nike is dedicated to the development and success of the game of football both locally and on a global scale,” said Paul Faulkner, General Manager, Nike Pacific. “This renewal solidifies Nike’s commitment to the sport in Australia and supports each and every player in the game. From the elite level with the Qantas Socceroos and Westfield Matildas, to professional via the Hyundai A-League, to our various grassroots initiatives such as Youth teams, The Chance and Manchester United Premier Cup, Nike is focused on ensuring the ongoing success of Australian Football.”
“Today’s announcement of an 11-year sponsorship extension represents an overwhelming vote of confidence in Australian football and it’s incredibly exciting future,” said FFA CEO Ben Buckley. “It’s a powerful symbol of the emerging strength of the game in this country. I thank Nike for their unwavering commitment to Australian football and their substantial investment in the game.”
As part of the new deal, national teams will continue to receive a Nike team kit which incorporates world-leading technology updates and innovative and modern design that help to enhance movement and overall performance on the pitch.
Nike will also continue to make their contribution towards creating a better world through considered design and production of team kits made from recyclable materials.
This new deal will also help to ensure the future of the Socceroos jersey as the number one national team kit in the country.
The announcement was made at Carriage Works in Sydney with several current and future National players in attendance, including Brett Emerton, Tom Rogic, Kyah Simon, Caitlin Foord and Yianni Perkatis.
Socceroos captain, Lucas Neill showed his support for the partnership with a video message from Doha, Qatar where the team will take on Iraq in the World Cup Qualifiers Oct. 16.
Australia is part of Nike’s impressive portfolio of Federation sponsorships, including some of the world’s greatest teams, such as Brasil, England, Portugal, Netherlands, France, Poland, South Korea, New Zealand and the USA.
15 years since its initial release, the legendary Air Force One Linen returns this week.
15 years since its initial release, the legendary Air For...
Army Black Knights will wear the new “paratrooper” look on December 10.
Army Black Knights will wear the new “paratrooper” look o...
Inspired by the merging of ocean and land in Rio de Janeiro, the new NikeLab Air Zoom Legend x RT brings elements of Nike's past experimentation in boots into a new Chelsea boot.
Inspired by the merging of ocean and land in Rio de Janei...
For the third year in a row, the Diamond Quest begins with all four schools in the College Football Playoff wearing Nike uniforms.
For the third year in a row, the Diamond Quest begins wit...
The Nike Flyknit Racer is available December 9 in the "Earth Tones"...
A special Nike Kobe A.D. PE for DeMar DeRozan.
A LEBRON 13 Low PE for J.R. Smith.
A closer look at Nike's "New York Made" campaign including a new Nike Soho store, an artist-designed basketball court and more.
A closer look at Nike's "New York Made" campaign includin...
NIKELAB CHI opens on December 1.
The Nike Detroit Community Store’s inaugural grant benefits the Boys and Girls Club of Southeastern Michigan and more.
The Nike Detroit Community Store’s inaugural grant benefi...
Jordan Brand honors the 20th anniversary of Space Jam with the launch of DEFY, new take on the classic story to inspire a new generation to defy expectations.
Jordan Brand honors the 20th anniversary of Space Jam wit...
The Nike HyperAdapt 1.0 in Black/White-Blue Lagoon releases December 1.
The Nike HyperAdapt 1.0 in Black/White-Blue Lagoon releas...
NikeLab MA5 opens in Minami Aoyama, Tokyo on December 1.
Tiger Woods will lace up a new signature shoe when he returns to the course this week.
Tiger Woods will lace up a new signature shoe when he ret...
Nike's Global Showcase selects five young footballers to join the Elite Development Squad for 2017.
Nike's Global Showcase selects five young footballers to ...