Nike’s new campaign, “Possibilities” inspires viewers to push their limits and strive to reach new goals through a series of playful scenarios featuring an all-star cast of athletes and guest stars.
LeBron James in Nike’s new “Possibilities” campaign.
Serena Williams in Nike’s new “Possibilities” campaign.
Gerard Piqué in Nike’s new “Possibilities” campaign.
New “Possibilities” campaign takes "Just Do It" from inspiration to action, enabling viewers to participate in challenges through the Nike+ digital ecosystem.
Nike’s new campaign, “Possibilities,” inspires viewers to push their limits and strive to reach new goals through a variety of playful scenarios featuring an all-star cast of athletes and guest stars. Digital and social media activations help viewers to #justdoit themselves through a series of Nike+ challenges. The film begins with the line, “If you can run a mile, run a race, run a marathon, outrun a movie star.” Different challenges and scenarios emerge, each challenging characters in the film — and the audience — to push themselves to new limits.
The film features basketball star and reigning NBA MVP, LeBron James; world No. 1 tennis icon Serena Williams; Gerard Pique of FC Barcelona and Spain; and boxing sensation Andre Ward. Actor Bradley Cooper narrates the film, which was directed by the acclaimed Nicolai Fuglsig, and features a guest appearance by actor Chris Pine.
As part of the 25th anniversary of ‘Just Do It," the inspirational message doesn’t stop when the film ends. “Possibilities” seeks to inspire everyone in their personal achievements through Nike+. The film is a challenge to the audience, who can physically take part in the film’s concept through a series of Nike+ challenges.
"For 25 years, we’ve been inspiring people to Just Do It,” comments Davide Grasso, Nike Global Chief Marketing Officer. “With ‘Possibilities’ we’re taking 'Just Do It' to a whole new place, showing people a new way to set goals and think about their own athletic potential, then helping them to achieve those goals through products, services and inspiration.”
Viewers can explore their own “Possibilities” through several activations, including Nike+ Running and NikeFuel challenges.
The Challenges feature on the Nike+ Running app enables runners to set a distance goal, invite Nike+ friends to join and race to the virtual finish line. Users can determine the Challenge’s name, mileage goal, time period and participants, and a new chat feature allows friends to encourage each other and share tips throughout the Challenge. Runners can stay motivated by checking the live leaderboard to track progress and see where they rank amongst their friends.
From Aug. 20-Sept. 13, runners using the Nike+ Running app can log their Nike+ miles towards winning a once-in-lifetime running experience, as part of Nike’s crowd-sourced Free Run concept.
The Nike+ digital ecosystem has more than 18 million global members, and anyone who engages in these Challenges will be encouraged to share their activity through the hashtag #justdoit to ultimately help drive participants to realize new possibilities.
For more info on the Just Do It campaign visit www.nike.com. For more information on the film, credits can be viewed here.
The HyperAdapt 1.0 goes global.
It's available starting September 7 at select retailers globally.
It's available starting September 7 at select retailers g...
It's available starting August 19 on nike.com, the Nike SNEAKRS App and at select retailers in Western Europe.
It's available starting August 19 on nike.com, the Nike S...
This is a special Nike FI Flex PE for Melissa Reid.
This is a special Nike FI Flex PE for Michelle Wie.
This is a special Nike Blazer PE for Michelle Wie.
Michael Jordan’s first signature shoe, this time reimagined with modern materials, releases September 9 on nike.com and at select retailers.
Michael Jordan’s first signature shoe, this time reimagin...
The new silhouette comes with stencils for at-home personalization.
The new silhouette comes with stencils for at-home person...
Combining performance innovation with color inspiration, the new KOBE A.D. launches globally on August 24, in recognition of the legend's uniform numbers, 8 and 24.
Combining performance innovation with color inspiration, ...
The film gives viewers an unprecedented insight into the runner’s journey.
The film gives viewers an unprecedented insight into the ...
One year on from the Rio Games of 2016, Nike is taking a moment to spotlight one of its most inspiring initiatives that kicked off during the Rio Games and will continue to move kids in Rio through 2020.
One year on from the Rio Games of 2016, Nike is taking a ...
Jordan Brand and the Argentine Basketball Federation (CABB) today unveiled the new national basketball team kit at an event at the Nike Palermo store in Buenos Aires.
Jordan Brand and the Argentine Basketball Federation (CAB...
Exclusive restocks and releases highlight Nike’s latest digital offering which brings the best way to stay up to date with new drops and receive notification of official launch dates to the EU.
Exclusive restocks and releases highlight Nike’s latest d...
The Dutch national team won their first major honor yesterday, and with the trophy claimed the hearts of a nation.
The Dutch national team won their first major honor yeste...
The multiple Olympic and world champion will inspire young runners as a Marathon Kids ambassador.
The multiple Olympic and world champion will inspire youn...