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April 10, 2013

NIke ELITE Series 2.0+ Pays Tribute to Championship

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Gold design accents and basketball performance technologies propel athletes through the final stretch.

With the playoffs promising gold, Nike Basketball unveils the Nike ELITE Series 2.0+ to celebrate the players’ achievements in the final stretch to ultimate victory.

The gold-accented LEBRON X PS ELITE+, KOBE 8 SYSTEM ELITE+ and KD V ELITE+ incorporate the most innovative materials and design techniques. The signature footwear draw inspiration from the championship trophy and feature lightweight construction, enhanced fit and dynamic protection.

The design of Nike ELITE Series 2.0+ reflects the moment that matters most to every elite athlete – the run for the championship. The elegant white and black colorways feature a gold Swoosh design and other gold details that vary from shoe to shoe, including athlete logos, gold-flecked Kevlar® aramid laces, gold-threaded Flywire technology and speckled outsoles.

Nike ELITE Series 2.0+ footwear are enabled with Nike+ Basketball, providing athletes everywhere with a distinct competitive advantage. The Nike+ Basketball enabled shoes sync to an iPhone via Bluetooth, letting players know exactly how high, how quick and how hard they play (when paired with the Nike+ Sport Kit, sold separately) and allows them to track their performance and compete with friends. 

The Nike+ Basketball app was recently updated to include a number of new features including Intensity, Game Breakdown, Activity History and All Access. Learn more and download the app.

All three Nike ELITE Series 2.0+ basketball shoes will be available at select retail locations and online at Nike.com: the LEBRON X PS ELITE+ and KD V ELITE+ on April 20, and KOBE 8 SYSTEM ELITE+ on June 1.