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May 12, 2012

Nike Celebrates LeBron James and his third MVP Honor

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"Employee of the Year" ad acknowledges LeBron's most recent accomplishment

To celebrate LeBron’s MVP win, Nike took a "work-in-progress" look at the award and dubbed the basketball superstar “Employee of the Year.”  The ad additionally acknowledges what LeBron has repeated over and over – that he’s a man on a mission, focused on his team and capturing his first world championship.

Nike further salutes the three-time MVP with a special edition LEBRON 9 MVP shoe.  Designed for elite performance and crafted with style, the LEBRON 9 MVP features striking Miami team colors. Gradient fades from red to black to comprise the upper with pops of yellow while details including an MVP logo on the heel and trophies printed on the sockliner mark the award.  This special LEBRON 9 MVP shoe was made specifically for James, but a very limited amount will be brought to market next month.