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December 10, 2012

Nike Sportswear presents Nike Air Force 1: Family of Force

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After 30 years, the Air Force 1 becomes a family affair. New classics join the thousands of iterations that have elevated the sneaker to collector status.

After 30 years on top, defining the apex of street and sport, court and culture, the Nike Air Force 1 catapults into the future. No longer a solitary style icon, the Nike Air Force 1 is now about something bigger. It’s about a family. It’s about the classic sneaker’s singular DNA, combining with Nike innovation to define a new generation: a Family of Force. Each member recognizes the heritage that has made the Nike Air Force 1 a coveted classic, but also celebrates its own unique, innovation-driven look and character. Bound by three core design principles—lightweight, breathability and comfort, achieved through the integration of Nike’s Hyperfuse construction and Lunarlon cushioning in some cases—these new relations represent the future of the Nike Air Force 1, joining the thousands of iterations that have elevated the sneaker to collector status. It’s not about replacing the past; it’s about dominating the future. Meet the family’s newest members.