Nike's cutting-edge innovations are reinterpreted through the digital arts.
Nike Stadium Milano plays host to an exhibition that celebrates the essence of the body in motion with The Art + Science of Super Natural Motion.
With the core principles of Fit and Flex as inspiration, Nike and cutting-edge digital artists Universal Everything (Fit), Daniel Widrig (Flex) and Quayola+Sinigaglia (Flex), have come together to create an interpretation of the body in motion, weaving the threads of nature, technology, design, art and sport to reflect the wonder of Nike Free and Nike Flyknit Innovations.
Universal Everything’s The Art and Science of Fit explores movement with a 3D interactive experience that allows the viewer to manipulate intricate strands of color with the sweep of an arm. The flowing threads of the digitized cube structure behave with a sense of freedom when a human body interacts with the large screens on the surface of its four sides. As if seeking out human presence, intricate multicolored woven patterns dance across the screens intelligently conforming and fitting the silhouette of the visitor. Creating a spectacle that feels like art powered by human potential, U.K.-based Universal Everything offers visual atmospheres that inspire movement through generative design.
The Art and Science of Flex, by Daniel Widrig captures the essence of motion and crosses the realm of the digital world to land in the reality of a material sculpture. Animation software allows the artist to create multiple snapshots of an abstract geometric figure moving in a 3D space. While the figure accelerates, it gradually reconfigures and expands. After a phase of deceleration, it ultimately halts. From design to the physical form, the snapshot materializes into a four-meter-long intricate sculpture that reinterprets movement and flexibility in unexpected ways.
To complement Daniel Widrig’s work, long-time collaborators Davide Quayola and Natan Sinigaglia present Flexure, an abstract, time-based digital sculpture that is an ever-evolving transformation of a rectangular monolith. Focusing on the physical properties of elasticity and flexibility, Flexure is a practice of audio-visual performance, drawing, photography and software programming that stimulates through both sight and sound. Italian visual artist Quayola explores the boundary between the real and artificial. Sinigaglia, a sound and visual artist based in Varese, explores the infinite interconnections between sound and image. Creating canvases where both languages lose their boundaries and share forms and meanings, Quayola and Sinigaglia present a dynamic display of movement in the visual form.
The Art and Science of Super Natural Motion is an evolving exhibition that will travel to Tokyo, New York, and London until October 2013.