LeBron James officially unveils the LEBRON 13 with his friends, family and fans in Akron.
Kids from the LeBron James Family Foundation receive a surprise visit from James as they participate in a Nike design workshop.
James discusses the new Nike Zoom Air cushioning with host Kristen Ledlow and Kevin Dodson of the Nike Basketball design team.
Event host Kristen Ledlow talks to James about his new shoe.
James has a laugh with Kristen Ledlow on stage.
James and event host Kristen Ledlow thank Northeast Ohio for their tremendous launch day support.
Kyrie Irving joins his teammate on stage in support of his new shoe.
James with his thirteenth shoe.
Designed to the specifications of four-time MVP, LeBron James.
The LEBRON 13 Written in the Stars colorway honors James's journey to create his own destiny without relying on luck or circumstance.
Hexagonal Nike Zoom Air units provide cushioning and comfort, mapped to key pressure points.
Hyperposite on the upper adapts to the forceful torque exerted by James at top speed.
Breathable mesh and a zoned Hyperposite upper create a custom fit.
Outsole details nod to James's loyalty to home with 'Akronite' along with personal tributes like his December 1984 birth.
Key performance innovation and signature details are brought to each model from crib bootie to adult sizing.
The LEBRON 13 combines lockdown fit and dynamic cushioning to match LeBron James’s power and speed.
Video: Highlighting the LEBRON 13 launch event
The shoe's top three performance features include:
The breathable mesh upper hugs the foot, while Flywire technology cables provide an adaptive, natural fit and excellent lockdown.
Hyperposite on the midfoot and collar adapts to the forceful torque exerted by James at top speed. Wrapping the top of the foot, it also enhances durability and support while maintaining flexibility and providing protection. An asymmetrical lacing system finishes the upper and supplements lockdown and foot containment.
Since its debut on the basketball court in the Nike Air Go LWP in 1995, Zoom Air has provided superior cushioning and explosiveness for the movement and impact of the game. For an athlete like LeBron James, the journey up and down the court can equal 12 marathons over the course of a season. Superior cushioning and comfort are a must.
The LEBRON 13 evolves the size and placement of the hexagonal Nike Zoom Air units that debuted in the LEBRON 12.
Four Zoom Air units in the outsole provide maximum response and cushioning on impact. Two of the units are 13 millimeters thick – larger than those in the LEBRON 12 in total volume; one in the heel and one in the ball of the foot. Two additional hexagonal Nike Zoom units are placed in the forefoot at peak pressure points.
VIDEO: Constructing the LEBRON 13 key performance features
The LEBRON 13 has also been engineered to address the specific needs of young athletes as they grow through infant, toddler, pre-school and grade school sizes for both on and off the basketball court. Each of the models features performance design unique to age range and physical development.
The LEBRON 13 design inspiration reflects James’s hometown roots in Akron, Ohio. Unique elements to each colorway come to life in five locations on each shoe: tongue top, tongue embellishment, heel tab, Swoosh graphic and inside heel. Additional nods to James come through specific details in each colorway, including outsole elements and a LeBron logo on the toe and heel tab.
The LEBRON 13 Written in the Stars colorway is available October 1 in Greater China and globally on October 10, followed by the LEBRON 13 Away colorway on October 27. The LEBRON 13 is available for NIKEiD customization on September 30.
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