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October 22, 2013

LEBRON 11 Forging Iron: Heat Tested

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Before the season starts, the heat is already on.

Nike pays tribute to the process that forms iron with the LEBRON 11 Forging Iron colorway. Its unique blend of colors is taken from the molten metal's metamorphosis. The fiery shades of orange represent the iron when the metal is at its most malleable—fresh from the furnace. A subtle fade effect represents sparks, while a metallic green hit on the Swoosh represents the transitional, temporary part of the process—cooling to a new shade and finished with an ice outsole. 

There are no short cuts to forging iron. It's a craft, a skilled process that requires a precise application of force and fire to achieve strength. It's about accuracy under pressure when the temperature is at its peak and is the perfect metaphor for LeBron.

The LEBRON 11 Forging Iron will be available globally at select retail locations and Nike.com in November. Consumers can create their own versions using the LEBRON 11 Forging Iron graphic from NIKEiD.