KOBE AND FINAL 12
Nike RISE Campaign enters final phase in Beijing.
Kobe Bryant took to the basketball court in Shanghai this past week to help 30 young players realize their potential and narrow the field to 12 finalists as the Nike RISE campaign entered its final phase of the summer-long competition.
With RISE, Nike promotes the importance of believing in oneself and persevering to achieve dreams. Nike provided on-court and online mentorship and training to kids throughout China during the campaign.
At the beginning of the summer, basketball-loving kids were invited to participate in the draft phase of RISE by submitting a 30-second basketball-themed video. During the first mentor phase, LeBron James visited Beijing, Guangzhou, Hong Kong, Taipei and Kaohsiung to help players improve their performance while selecting the first 30 players from the thousands who submitted entries.
Bryant hosted those 30 players who came from 27 different cities at a state-of-the-art basketball facility in Shanghai appropriately dubbed the House of Mamba. The House of Mamba featured a full-sized LED basketball court —the first of its kind — bringing graphics, video and player-tracking to life. The court utilized motion-tracking and reactive LED visualization to train and challenge the players through authentic drills based on Bryant’s own training.
The remaining 12 RISE players will compete in the Final held at Wukesong Basketball Park in Beijing on Aug. 16. The three winners from the Final will participate in the Nike World Basketball Festival in Barcelona Sept. 5-7.
The multi-phased RISE campaign is being broadcast online as the first social basketball documentary drama in Greater China to inspire young people with a passion for basketball.
The entire RISE journey is being broadcast as individual episodes on QQ (nikerise.qq.com), Yahoo (Taiwan) and Fanpiece (Hong Kong) through Aug. 21. One episode is launched each week, with six episodes in total. Viewers will be taken along the exciting journey to experience the passion and aspiration on the court.
15 years since its initial release, the legendary Air Force One Linen returns this week.
15 years since its initial release, the legendary Air For...
The new agreement will run from 2018 until 2026.
Army Black Knights will wear the new “paratrooper” look on December 10.
Army Black Knights will wear the new “paratrooper” look o...
Inspired by the merging of ocean and land in Rio de Janeiro, the new NikeLab Air Zoom Legend x RT brings elements of Nike's past experimentation in boots into a new Chelsea boot.
Inspired by the merging of ocean and land in Rio de Janei...
This is a special Nike Zoom LeBron Soldier 10 PE for LeBron James.
This is a throwback-inspired KYRIE 2 PE for Kyrie Irving.
This white Nike Kobe A.D. PE is designed for DeMar DeRozan.
For the third year in a row, the Diamond Quest begins with all four schools in the College Football Playoff wearing Nike uniforms.
For the third year in a row, the Diamond Quest begins wit...
A closer look at Nike's "New York Made" campaign including a new Nike Soho store, an artist-designed basketball court and more.
A closer look at Nike's "New York Made" campaign includin...
NIKELAB CHI opens on December 1.
The Nike Detroit Community Store’s inaugural grant benefits the Boys and Girls Club of Southeastern Michigan and more.
The Nike Detroit Community Store’s inaugural grant benefi...
Jordan Brand honors the 20th anniversary of Space Jam with the launch of DEFY, new take on the classic story to inspire a new generation to defy expectations.
Jordan Brand honors the 20th anniversary of Space Jam wit...
The Nike HyperAdapt 1.0 in Black/White-Blue Lagoon releases December 1.
The Nike HyperAdapt 1.0 in Black/White-Blue Lagoon releas...
NikeLab MA5 opens in Minami Aoyama, Tokyo on December 1.
Tiger Woods will lace up a new signature shoe when he returns to the course this week.
Tiger Woods will lace up a new signature shoe when he ret...