Leo Chang, Kevin Durant and Michael Wilbon (left to right)
Kevin Durant leading a tour of his hometown
The community panel featuring Kara Lawson, Oguchi Onyewu, Leo Chang, Wanda Pratt, Kevin Durant and Michael Wilbon (left to right)
Kevin Durant at "the hill"
Wanda Pratt, Kevin Durant and host, Michael Wilbon
Kevin Durant with his new shoe, the KD VI
Kevin Durant and Michael Wilbon
Kevin Durant at his hometown rec center, the Seat Pleasant Activity Center
Michael Wilbon greeting Wanda Pratt, KD's mom
Kevin Durant and his brother Tony run "the hill"
KD VI launch event at the Seat Pleasant
Wanda Pratt and her son, Kevin Durant
Oguchi Onyewu, Leo Chang, Kevin Durant and Kara Lawson (left to right) at KD VI launch event
College basketball coaching legend, John Thompson II, addresses media
Wanda Pratt, Tony Durant, Kevin Durant and Barbara Davis (left to right)
KD gear in lockers for media
Kevin Durant viewing his childhood momentos
Children at the Seat Pleasant Activity Center ask the panelists questions
Kevin Durant plays hoops with media
The KD VI collection spanning across performance, lifestyle and children's
KD's new NSW Lifestyle shoe
KD's new NSW lifestyle shoe, hat and t-shirt
Driven by personal insights from Durant, the KD VI was unveiled with special surprises in and around Seat Pleasant, Md.
On June 27-28, Nike and Kevin Durant unveiled his new signature shoe, the KD VI, in Durant's hometown of Seat Pleasant, Md., just outside of Washington, D.C. The experience kicked off at his hometown rec center, where Durant spent countless hours honing his game throughout childhood. His hometown influences helped shape Durant into the man he is today. both on and off the court, and serve as inspiration for his new shoe.
Over two days, domestic and international media from 12 countries were fully immersed in Durant’s early life influences. In addition to the shoe unveiling, Durant guided media on a personal tour of Seat Pleasant with the following visits:
His grandma’s house, which he called home
Fairmount Heights outdoor courts, where he toughened his game
“The Hill” he’s run more than 1,000 times since childhood to build character and strength
Keith & Sons Soul Food, his favorite local restaurant
The full KD VI line, extending to performance apparel, lifestyle gear, young athletes and accessories, was presented through a design lens on the second day. Media were also led on an adventure of Durant’s favorite Washington, D.C, spots – guided by Durant through his Instagram and Twitter accounts. The route ended at Sidwell Friends School, where Durant surprised the media and played hoops with them. This provided media the chance to test-drive the KD VI.
"My hometown made me who I am. I'm very proud of this town and humbled to be here launching my new shoe," said Durant.
The KD VI shoe, inspired by the craftsmanship of a wristwatch and guided by Durant’s childhood roots, showcases a low-cut fit and high-performance technology. Launching globally July 3, the KD VI in navy, teal and yellow represents the colors of Durant’s hometown Seat Pleasant Activity Center.
The brand reflects on the energy of Michael Jordan’s adopted town with two shoe releases.
The brand reflects on the energy of Michael Jordan’s adop...
The Nike Mag, complete with “Adaptive Fit,” to be released in partnership with The Michael J. Fox Foundation in effort to speed a cure for Parkinson’s.
The Nike Mag, complete with “Adaptive Fit,” to be release...
The 10th iteration of the Jordan CP3 line, the CP3.X, is available now on Jordan.com and at select Jordan retail stores.
The 10th iteration of the Jordan CP3 line, the CP3.X, is ...
After a debilitating accident, singer Selina Jen discovered the power of running to not only conquer her injuries but also inspire her future.
After a debilitating accident, singer Selina Jen discover...
The Converse Chuck Taylor All Star ’70 Election Day reimagines Chucks...
The Chuck Taylor All Star II Moon features a digital moon print and...
The new camouflage-inspired Nike Flyknit Racer colorway is now available...
Brooklyn artist Rostarr partners with Nike to capture the energy and motion of running for a new winter collection.
Brooklyn artist Rostarr partners with Nike to capture the...
A modern off-court style, the Westbrook 0.2 epitomizes the personality of Russell with its bold and unique design.
A modern off-court style, the Westbrook 0.2 epitomizes th...
Olivia Kim, VP of Creative Projects for Nordstrom, explains why she starts her days running, no matter where she happens to be in the world.
Olivia Kim, VP of Creative Projects for Nordstrom, explai...
The long-term agreement will see Nike become the official kit supplier beginning with the 2017/18 season.
The long-term agreement will see Nike become the official...
As part of a unique Nike/Jordan collaboration, Neymar Jr. becomes the first football (soccer) athlete to feature the Jumpman on his boots.
As part of a unique Nike/Jordan collaboration, Neymar Jr....
Today Nike announced plans for an additional sixth building as part of the expansion of its World Headquarters near Beaverton, Oregon.
Today Nike announced plans for an additional sixth buildi...
All four Nike Football silos — Magista, Mercurial, Hypervenom and Tiempo — come flooded in vivid hues.
All four Nike Football silos — Magista, Mercurial, Hyperv...
Debuted on the Paris runway, Nike VaporMax for COMME des GARÇONS will release in early 2017.
Debuted on the Paris runway, Nike VaporMax for COMME des ...