Kevin Durant and his KD7 colorways
KD7 July 4th
KD7 35,000 Degrees
KD7 Global Game
KD7 Calm Before the Storm
KD7 Easy Money
A look ahead to upcoming KD7 colorways that bring Durant's journey to life.
Kevin Durant’s seventh signature shoe fuses performance innovation with a creative narrative across five colorways that are based on the weather.
Nike designer Leo Chang created an innovative shoe for Durant that meets the needs of the reining MVP’s quickness, power and unpredictability, just like the forces of nature.
Creatively, Chang brought to life Durant’s on- and off-court insights through color-blocking, graphics and textures to tell stories that are both personal and inspired.
As a child, Durant’s fascination with meteorology fueled aspirations of becoming a weatherman. Ironically, Durant was drafted by Seattle, and then the team relocated to Oklahoma City – two cities known for unpredictable weather.
“With the KD7, we wanted to build strong storytelling,” said Durant. “Leo and the team are always technically focused, but we also wanted to have some fun with hidden stories that make me who I am.”
The same personal cues are featured on each of the KD7 colorways: a silhouette of his home state of Maryland is embedded on the outsole; and the forefoot strap includes family names: his mother Wanda, his grandmother Barbara, his father Wayne and his brother Tony.
KD7 July 4th: Durant’s love for Independence Day with its fireworks, or “man-made lightning,” inspired this this red, white and blue colorway featuring festive graphics on the tongue lining and Swoosh. Launch: June 26.
KD7 35,000 Degrees: Lightning strikes earth at an average temperature of 35,000 degrees Fahrenheit, and much like Durant’s game, it is powerful and unpredictable. This bright mango, grey and volt version of the KD7 is the lead colorway for the new collection. Launch: July 12.
KD7 Global Game: The global game of basketball has given this young man who grew up in a small town outside Washington, D.C., an opportunity to travel extensively throughout the U.S., Asia and Europe. This all-red colorway features a globe graphic on the tongue and a confetti-adorned Swoosh. Durant will lead USA Basketball into a busy summer basketball season that begins with the World Basketball Festival in the Windy City of Chicago this August, and wraps up in Spain at the Basketball World Cup this September. Launch: Aug. 2.
KD7 Calm Before the Storm: The grey and pink colorway of this KD7 is indicative of skies that appear tranquil before the onset of a powerful storm, though Durant typically remains calm even throughout a swirling frenzy on-court. Launch: Aug. 16.
KD7 Easy Money: Inventor and statesman Ben Franklin used a metal key and a kite to prove that lightning was really a stream of electrified air. Franklin’s famous stormy kite experiment in June 1752 radically changed general understanding of the power of lightning and electricity. As an ode to Franklin’s fascination with weather and his prominence on the U.S. $100 bill, the Easy Money colorway features green hues and graphics from the Benjamin bill – a tribute to KD’s nickname, Easy Money. Launch: Sept. 10.
There will be detailed stories on NikeInc.com with additional insights on each of these KD7 colorways from the athlete himself, starting with a July feature story on the Global Game colorway.
The new KD7 colorways will be available globally in limited quantities at Nike.com and at select retailers.
Scout Bassett, Sarah Reinertsen, Jordan Hasay, David Boudia and Galen Rupp joined 400 Nike employee volunteers to inspire participants.
Scout Bassett, Sarah Reinertsen, Jordan Hasay, David Boud...
The Nike Golf Club Charge the Cup collection is inspired by the sport's most heated rivalry and available now on nike.com.
The Nike Golf Club Charge the Cup collection is inspired ...
The new pack will be available across cleated and NikeFootballX versions beginning October 3 via the Nike Football App and nike.com.
The new pack will be available across cleated and NikeFoo...
McIlroy wins in sudden death playoff for victory at East Lake Golf Club.
McIlroy wins in sudden death playoff for victory at East ...
The Nike Zoom Train Toranada offers stability and responsive cushioning...
The black and white Nike Flyknit Racer returns with an updated knit that...
The Nike Air Zoom Strong women's training shoe wraps the foot with a...
The new Nike Air Zoom Structure 20 arrives for men and women on September 29 at Nike.com.
The new Nike Air Zoom Structure 20 arrives for men and wo...
The "Once a Duck" uniforms will debut September 24.
The Mercurial x EA SPORTS boots will be available on September 26 from Nike Football App and Nike.com. Limited to 1,500 pairs, each boot is individually numbered on the heel.
The Mercurial x EA SPORTS boots will be available on Sept...
Manchester City will wear the 2016-17 third kit in continental and domestic cup matches. Designed with revolutionary Aeroswift Technology, the kit is available starting September 22 at nike.com.
Manchester City will wear the 2016-17 third kit in contin...
When kids are active, they are healthier, learn better and have a greater chance of achieving lifelong success. For kids, play is serious. That’s why Nike is serious about play.
When kids are active, they are healthier, learn better an...
The 33-year-old recorded 22 birdies and two eagles.
Athletes representing Team USA in the Paralympics showcase both their unique strengths and their shared drive to overcome limits and realize their full potential.
Athletes representing Team USA in the Paralympics showcas...
The NikeLab x Kim Jones: Packable Sport Style collection is available September 22 at nike.com/nikelab and select NikeLab stores.
The NikeLab x Kim Jones: Packable Sport Style collection ...