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September 17, 2013

KD VI: Sneak Peek at New Colorways

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A look ahead to upcoming KD VI colorways that debut beginning Oct. 10.

The clock doesn’t stop for the KD VI. Launched on June 27 in Kevin Durant’s hometown, the shoe combines performance innovation with deep storytelling.

Working closely with Leo Chang and the Nike Basketball design team, Durant provided personal on and off the court insight which was directly applied to the KD VI through color blocking, themes, graphics and textures that bring KD’s journey to life.

“With the KD VI we wanted to start a new conversation around basketball shoes,” said Durant. “We’re driven on the technical side, but also want to have some creative fun around hidden stories matching hot color combinations.”

UPCOMING KD VI COLORWAYS:

KD VI Texas:  Durant has fond memories of his days playing in Texas. Inspired by the state’s magnificent stars and big sky, the shoe includes a burnt orange, black and mint color palette. Launch: Oct. 10.

KD VI Peanut Butter & Jelly:  Aunt Pearl would always bring a young KD his favorite childhood snack, a peanut butter and jelly sandwich, when he was away from home. She would drop off the sandwiches at the Seat Pleasant Activity Center while KD was busy developing his game. His appetite for hard work continues to this day, with PB&J as an ongoing reminder.  Launch: Oct. 19.

KD VI Away:  The road is where teams are tested. Playing away in hostile arenas is where KD feels his game is tested and perfected. Whether it’s the front row or last row, KD wants all the fans on the road to be able to see his KD VI Away shoe with his black, orange and blue color combination. Launch: Oct. 31.

KD VI Maryland Blue Crab: The state of Maryland is well known for its crab feasts. KD is a big fan of blue crab, which is indigenous to his home state. It is still one of his favorite foods to this day.  Launch: Nov. 29.

KD VI Precision Timing: Inspired by the precision craftsmanship of a wristwatch, the KD VI includes both performance and aesthetic cues tied to timing and clockwork. Whether it’s the hidden outsole detailing or radial brushed texture marks on the midsole, this special colorway accentuates details with a metallic palette. Launch: Dec. 7.

Each of the above five colorways will be featured with some special surprises and insight from KD himself beginning Oct. 1 with a salute to the Texas colorway.

These new KD VI colorways will be available globally in limited quantities at Nike.com and select retailers.