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July 17, 2013

Jordan Brand and Blake Griffin Launch Super.Fly 2

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Super.Fly 2 shoe combines innovative technologies to help elevate players' game.

Jordan Brand, a division of NIKE, Inc., unveiled the Super.Fly 2 at the Jordan Take Flight event in Beijing on Tuesday. The second iteration in the Super.Fly line will be available nationwide on Aug. 1, for a suggested retail price of $130.

Wear-tested by Blake Griffin in early 2013, the Super.Fly 2 is inspired by Blake’s high-flying style. The shoe combines Jordan Brand’s exclusive Flight Plate technology with Dynamic Fit and Hyperfuse to provide extraordinary off-the-dribble explosiveness.

“The Super.Fly2 is by far the most responsive and most innovative shoe I have ever played in,” said Blake Griffin.  “The way it fits coupled with the responsiveness of Flight Plate really helps me perform at the highest level possible every time I am on the court.”

The Super.Fly 2 follows the AIR JORDAN XX8 and the Jordan Trunner Dominate Pro as the third Jordan Brand shoe to incorporate the benefits of Flight Plate. Utilizing a Pebax® moderator plate to maximize the responsiveness of the Nike Zoom units in the forefoot, Flight Plate technology in the Super.Fly 2 is designed to redirect and redistribute the energy your foot exerts on the ground to give you the explosive lift-off needed to propel your game in every direction.

Also featured is the Dynamic Fit technology inspired by the AIR JORDAN XX8.  Dynamic Fit uses internal straps to wrap up from the midsole and integrates with the laces for lightweight support that moves with the foot to reinforce side-to-side cuts and changes in direction. The outsole features an innovative new herringbone design for exceptional traction.

“We looked at every position from big men to guards when developing the fit and traction design of the Super.Fly 2,” said Jordan Brand’s Justin Taylor, designer of the Super.Fly 2. “No matter what position you play, you can be confident that this shoe will maximize your potential, helping you get to where you need to be on the court.”

The Super.Fly 2 also features Hyperfuse construction, which combines breathable mesh and durable construction to provide lightweight durability, ventilation and exceptional support.

The Super.Fly 2 will be available in the following colorways on Aug. 1.

  • Cement Grey/University Blue – Gym Royal – White

  • Black/Cement Grey – Dark Grey – White

  • Green Glow/Blake Spruce – White

  • Court Purple/Bright Citrus – Black – White

  • Volt/Fire Red – Black – White