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August 03, 2012

Jordan Debuts "This is Where it Starts" TV Spot on August 4

A global rivalry unfolds for two players determined to #RiseAbove.

Stemming from the success of the Brand's #RiseAbove documentaries, Jordan is set to debut its "This is Where it Starts" TV campaign tomorrow during the men's basketball game against Lithuania. 

With basketball growing on a global level, rivals can be a continent away, constantly working on their game to become the next basketball legend. The new Jordan Brand TV campaign, directed by Matthijs Van Heijningen, chronicles a global rivalry between two players who are determined to take flight and #RiseAbove the competition. 

In addition to airing during most men's and women's basketball games, the spot can be viewed during sporting events such as Volleyball, Boxing, Tennis, Soccer and Track & Field.

link: This Is Where It Starts