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January 31, 2014

Jordan Brand Takes Center Stage on Super Saturday in New York

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Collegiate and Player Exclusives are worn to commemorate the weekend gala of games.

While the eyes of sports fans around the world focus on football in New Jersey this weekend, the love of basketball runs deep in the concrete jungle. New York’s Madison Square Garden hosts a blockbuster lineup of weekend games showcasing the Jordan Brand family in both collegiate and professional games.

A mid-day college hoops doubleheader offers a unique opportunity for Jordan Brand to showcase its schools as both Marquette and Georgetown will make an appearance at the World’s Most Famous Arena. The Golden Eagles will take the court first at 12:30 p.m. ET and Georgetown takes center stage at 3 p.m. ET.

Coming off last year’s Elite Eight appearance, Marquette players looking to make a return trip to the Big Dance will don custom Jordan Melo M10 shoes featuring a Midnight Navy double dye nubuck leather upper. A solid chrome heel counter will also nod to the Jordan Chrome Storm story to be featured on Super Saturday.

The Georgetown Hoyas will showcase a college-exclusive Jordan Melo M10 as they compete against the Spartans for the second time in school history, having only met once in 1986. The chrome heel counter with a navy gradient provides stability and support while the clear outsole supplies excellent durability and celebrates the Hoyas' iconic logo.

The third game of the night will highlight one of the Jordan family’s signature athletes, Carmelo Anthony, as he takes the court at 8:30 p.m. ET. Coming off of a legendary performance, Anthony will lace up a player exclusive version of his tenth signature shoe that contains Flight Plate technology for maximum energy efficiency and responsiveness. The white leather upper is offset by blue accents, and an orange TPU heel counter featuring Melo’s original signature.

For more information on the Jordan Melo M10 and all Jordan products please visit www.jordan.com.