Highly innovative uniform design salutes military fan base.
Today Nike and the Jacksonville Jaguars unveiled the team’s new NFL Nike Elite 51 Uniform design for the 2013 NFL season. The uniform is a head-to-toe integrated system of dress with an aggressive, modern design that honors the team’s military fan base and positions the team for the future.
The design renaissance, developed by the Jacksonville Jaguars, the NFL and Nike, centers around the concept of the American dream and realizing success through hard work, ingenuity and leadership – ideals that Jaguars Owner Shahid Khan is working to instill throughout the entire organization. Like Nike co-founder Bill Bowerman, Khan embodies a pioneering innovative spirit while staying true to his humble beginnings. Nike always starts by listening to the voice of the athlete, as did Khan and the Jaguars organization through their design approach in partnership with the NFL.
The new black uniform features teal and gold accents, making a bold statement from top to bottom. Black represents the true characteristics of a jaguar – a feared predator who hunts with stealth precision. Jaguar claw marks across the shoulders, around the neckline and within the stripe pattern on the pant are placed in an aggressive forward-facing position.