hyperelite tech sheet
Video Series with James Harden and Nneka Ogwumike explores proper sock etiquette.
The earliest socks can be traced back to the 8th century with the word sock derived from the Latin word soccus, meaning “a light, low-heeled shoe”. Socks have come a long way since the 8th century, and in particular, basketball socks have evolved tremendously since the game of basketball was first introduced in 1891. Today, socks are used as self-expression both on and off the court. From pick-up games to press conferences, today's basketball players make sure their sock game is as fresh as their kicks.
To celebrate the new Nike Hyper Elite Basketball Crew Socks, basketball stars James Harden and Nneka Ogwumike discuss why proper sock etiquette is paramount to success on the court in the first 2 videos in the sock etiquette series. The 3 additional sock etiquette videos will be revealed Tuesday, October 22 through Thursday, October 24.
James and Nneka's sock etiquette guide:
Featuring specialized cushioning that responds to on-court movements, the Nike Hyper Elite Basketball Crew Socks deliver excellent impact protection. Dri-FIT fabric wicks sweat away and moves it to the fabric surface helping to keep feet dry and maintain a snug fit during play.
Dri-FIT fabric to wick sweat away and help keep you dry and comfortable
Compression fit at midfoot for stability and to help keep cushioning in place
Strategically placed, multi-density cushioning for dynamic impact protection
Left/right specific for enhanced fit
Reinforced heel and toe for enhanced durability
The Nike Hyper Elite Basketball Crew Socks are available on nike.com.
12 creatives offer new visions of Nike Air footwear for this year's Vote Forward.
12 creatives offer new visions of Nike Air footwear for t...
Learn exactly what went into designing Nike’s lightest, most innovative — and surprising — football cleat straight from the lead footwear designer and star Seattle Seahawks quarterback. A limited release will be available for pre-order on March 27.
Learn exactly what went into designing Nike’s lightest, m...
Highlighted by the Air Jordan I and Air Jordan XXXI, the Flight Guy collection connects an iconic moment to modern innovation.
Highlighted by the Air Jordan I and Air Jordan XXXI, the ...
Nike Moscow continues the company's commitment to transform sport retail through digitally connected experiences.
Nike Moscow continues the company's commitment to transfo...
The Nike Lunar Command 2 Boa features a Boa closure, a unique lacing...
This is a special Nike KYRIE 3 for Kyrie Irving.
Nike Basketball College iD lets you customize iconic sneaker silhouettes...
Nike’s Month of Air culminates on Air Max Day, March 26, with continued special in-store events and parties from Berlin to Shanghai.
Nike’s Month of Air culminates on Air Max Day, March 26, ...
Five students from Domus Academy, Central Saint Martins and Parsons School of Design explore the concept of walking on air.
Five students from Domus Academy, Central Saint Martins a...
The NikeLab Air Max 1 Royal is available March 26 in Greater China and April 13 globally.
The NikeLab Air Max 1 Royal is available March 26 in Grea...
The NikeLab Air VaporMax x Marc Newson releases March 26.
The five shoe collection also includes the KYRIE 3, LEBRON 14, PG 1 and Kobe A.D. It launches March 24 at Nike.com and select retailers.
The five shoe collection also includes the KYRIE 3, LEBRO...
The collection celebrates two icons by incorporating the style and soul of Jordan Brand with the larger-than-life story of KAWS.
The collection celebrates two icons by incorporating the ...
Expanding the Nike Ease platform to improve ease-of-entry for performance footwear.
Expanding the Nike Ease platform to improve ease-of-entry...