hyperelite tech sheet
Video Series with James Harden and Nneka Ogwumike explores proper sock etiquette.
The earliest socks can be traced back to the 8th century with the word sock derived from the Latin word soccus, meaning “a light, low-heeled shoe”. Socks have come a long way since the 8th century, and in particular, basketball socks have evolved tremendously since the game of basketball was first introduced in 1891. Today, socks are used as self-expression both on and off the court. From pick-up games to press conferences, today's basketball players make sure their sock game is as fresh as their kicks.
To celebrate the new Nike Hyper Elite Basketball Crew Socks, basketball stars James Harden and Nneka Ogwumike discuss why proper sock etiquette is paramount to success on the court in the first 2 videos in the sock etiquette series. The 3 additional sock etiquette videos will be revealed Tuesday, October 22 through Thursday, October 24.
James and Nneka's sock etiquette guide:
Featuring specialized cushioning that responds to on-court movements, the Nike Hyper Elite Basketball Crew Socks deliver excellent impact protection. Dri-FIT fabric wicks sweat away and moves it to the fabric surface helping to keep feet dry and maintain a snug fit during play.
Dri-FIT fabric to wick sweat away and help keep you dry and comfortable
Compression fit at midfoot for stability and to help keep cushioning in place
Strategically placed, multi-density cushioning for dynamic impact protection
Left/right specific for enhanced fit
Reinforced heel and toe for enhanced durability
The Nike Hyper Elite Basketball Crew Socks are available on nike.com.
15 years since its initial release, the legendary Air Force One Linen returns this week.
15 years since its initial release, the legendary Air For...
For the third year in a row, the Diamond Quest begins with all four schools in the College Football Playoff wearing Nike uniforms.
For the third year in a row, the Diamond Quest begins wit...
A closer look at Nike's "New York Made" campaign including a new Nike Soho store, an artist-designed basketball court and more.
A closer look at Nike's "New York Made" campaign includin...
NIKELAB CHI opens on December 1.
The 2001 Air Force 1 Low "Linen" from Nike's Co.jp project returns this...
The triple-black Nike Flyknit Racer is available in the "Midnight"...
The Nike Air Max 90 “Chicago" women's shoe has laser engraved icons on...
The Nike Detroit Community Store’s inaugural grant benefits the Boys and Girls Club of Southeastern Michigan and more.
The Nike Detroit Community Store’s inaugural grant benefi...
Jordan Brand honors the 20th anniversary of Space Jam with the launch of DEFY, new take on the classic story to inspire a new generation to defy expectations.
Jordan Brand honors the 20th anniversary of Space Jam wit...
The Nike HyperAdapt 1.0 in Black/White-Blue Lagoon releases December 1.
The Nike HyperAdapt 1.0 in Black/White-Blue Lagoon releas...
NikeLab MA5 opens in Minami Aoyama, Tokyo on December 1.
Tiger Woods will lace up a new signature shoe when he returns to the course this week.
Tiger Woods will lace up a new signature shoe when he ret...
Nike's Global Showcase selects five young footballers to join the Elite Development Squad for 2017.
Nike's Global Showcase selects five young footballers to ...
For the first time in its history, AS Roma will wear a special new kit for the Derby Della Capitale.
For the first time in its history, AS Roma will wear a sp...
Jordan Brand opens first European store in Paris.