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May 21, 2013

Inside Access: Hyperdunk 2013

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March 2008 ushered in a new breed of basketball shoe as the Nike Hyperdunk debuted for the Beijing games. Kobe Bryant soared over a car in a viral film playing on the shoe’s minimal weight, while athletes, commentators, designers and sneakerheads marveled at the Hyperdunk’s futuristic, bold aesthetic.

Designed by Eric Avar, the original 2008 Nike Hyperdunk seamlessly fused form and function in a design many thought was years ahead of its time. When introduced, the avant garde silhouette drew its share of naysayers, but its on-court performance benefits put to rest any criticism. Nike Basketball set a design standard others could only aspire to.

Now in its new 2013 edition, the Nike Hyperdunk continues to evolve. Designed by Peter Fogg, a trailblazing Nike footwear designer, the Hyperdunk lives up to his impeccable reputation for design. Over the past two decades, Fogg has created some of the brand’s most coveted shoes for running and All Conditions Gear (ACG), including the Nike Air Zoom Tallac, Nike Air Terra Humara, Nike Zoom Terra Sertig, Nike Ashiko and Nike Structure Triax.

“Although basketball shoe design has greatly transformed over nearly a century, it’s the small, crafted details that make a noticeable difference on the court,” said Fogg. “The Nike Hyperdunk 2013 moves intuitively with the foot, while the tailored tweaks we’ve made lead to an incredibly lightweight, breathable and durable shoe for both indoor and outdoor play.”

From the sole to the upper, the Nike Hyperdunk 2013 builds on its minimalist aesthetic with three of basketball’s most transformative technologies: Dynamic Flywire, Hyperfuse construction and Lunarlon cushioning. The lightweight fit and feel of this iteration set a new standard, while the lockdown support, intuitive stability and advanced herringbone traction are based on insight from the world’s top basketball players including All-Star Point Guard, Kyrie Irving.  

“When I first put the new Hyperdunks on, I didn’t want to take them off,” said Irving. “The performance was great and I feel like the shoe’s versatility benefits my game.” 

Continuing with the less-is-more design mantra set by Avar five years ago, Nike Basketball will continue to blaze new trails in performance basketball design as Fogg’s new Nike Hyperdunk design evolves the shoe’s bold legacy. The Nike Hyperdunk 2013 debuts globally on July 20.   

"Inside Access" is a series providing an inside look at Nike Basketball through the lens of events, innovation and athletes. Look for new features the first and third Tuesdays of each month throughout the basketball season.