New report details growing physical inactivity epidemic.
A new report titled "Designed to Move" reveals a growing epidemic of physical inactivity threatening the social and economic prosperity of the world. Presented by Nike, The American College of Sports Medicine, The International Council of Science & Physical Education and several other expert organizations, the report does two things: Consolidates the evidence for urgent action and lays out a simple action agenda to solve it.
"Designed to Move" details how society has engineered movement out of daily life, leading today's children to face a shorter life expectancy than their parents. The report calculates that if no action is taken, half of the Chinese and American populations will be physically inactive by 2030 along with a third of British and Brazilian populations, totaling 1 billion people. The report also outlines recommendations for how governments, civil societies, corporations, and individuals, among others, can contribute to the solution.
Nike Brand President Charlie Denson joined world track & field star Allyson Felix on stage Sunday at the Clinton Global Initiative in New York City to spotlight the issue and to begin rallying partners in the field of physical activity.
“Nike was founded on the power of sport and its ability to unleash human potential,” Denson said. “Unfortunately, in a relatively short period of time, we have seen physical activity designed and engineered out of our lives with dramatically underestimated human, social and economic impacts.”
Key call-outs from the report include:
The top 10 killers in the 50 highest-income countries are all connected to a lack of physical inactivity.
More deaths are now attributed to physical inactivity than smoking (5.3 million vs. 5 million respectively).
The global cost of the five leading non-communicable diseases totaled $6.2 trillion in 2010, all linked to physical inactivity.
Central to the study is a finding that the first 10 years of a child’s life provide a critical window for creating a lifelong commitment to physical activity. With children dropping out of physical activity earlier in life, European children are 50 percent less active by age 15 than they were at age 9; in the U.S., children are 75 percent less active at age 15 than at age 9.
Nike's goal is to not only change the conversation, but help collaborate with others to create a world where physical activity, play and sports are highly valued and an expected, enjoyable part of life.
The unifying vision in the report is twofold: Create early positive experiences for children in sports and physical activity, and integrate physical activity into everyday life.
“By committing to create a healthier future, we believe there is an opportunity for all of us to think differently and work together to help reverse those trends that continue to prevent children around the world from having access to sport,” Denson said. “We can break cycles of physical inactivity where they are deeply entrenched and where they are beginning to emerge.”
For more information and to see the full study, please visit www.designedtomove.org.
A video highlighting the urgency of the issue can be seen here or below:
15 years since its initial release, the legendary Air Force One Linen returns this week.
15 years since its initial release, the legendary Air For...
The new agreement will run from 2018 until 2026.
Army Black Knights will wear the new “paratrooper” look on December 10.
Army Black Knights will wear the new “paratrooper” look o...
Inspired by the merging of ocean and land in Rio de Janeiro, the new NikeLab Air Zoom Legend x RT brings elements of Nike's past experimentation in boots into a new Chelsea boot.
Inspired by the merging of ocean and land in Rio de Janei...
This is a special Nike Zoom LeBron Soldier 10 PE for LeBron James.
This is a throwback-inspired KYRIE 2 PE for Kyrie Irving.
For the third year in a row, the Diamond Quest begins with all four schools in the College Football Playoff wearing Nike uniforms.
For the third year in a row, the Diamond Quest begins wit...
A closer look at Nike's "New York Made" campaign including a new Nike Soho store, an artist-designed basketball court and more.
A closer look at Nike's "New York Made" campaign includin...
NIKELAB CHI opens on December 1.
The Nike Detroit Community Store’s inaugural grant benefits the Boys and Girls Club of Southeastern Michigan and more.
The Nike Detroit Community Store’s inaugural grant benefi...
Jordan Brand honors the 20th anniversary of Space Jam with the launch of DEFY, new take on the classic story to inspire a new generation to defy expectations.
Jordan Brand honors the 20th anniversary of Space Jam wit...
The Nike HyperAdapt 1.0 in Black/White-Blue Lagoon releases December 1.
The Nike HyperAdapt 1.0 in Black/White-Blue Lagoon releas...
NikeLab MA5 opens in Minami Aoyama, Tokyo on December 1.
Tiger Woods will lace up a new signature shoe when he returns to the course this week.
Tiger Woods will lace up a new signature shoe when he ret...