Eric Avar and Kobe Bryant with the KOBE 9 Elite Masterpiece
KOBE 9 Elite Masterpiece: Flyknit detail
KOBE 9 Elite sketch by designer Eric Avar
KOBE 9 Elite Masterpiece
Kobe Bryant with his ninth Nike signature shoe, the KOBE 9 Elite Masterpiece
KOBE 9 Elite Masterpiece: Flyknit and carbon fiber detail
KOBE 9 Elite Masterpiece: toe detail
KOBE 9 Elite Masterpiece: tongue detail
KOBE 9 Elite Masterpiece suture details
KOBE 9 Elite Tech Sheet
Eric Avar, Kobe Bryant and Mark Parker at MOCA Los Angeles for KOBE 9 media launch event
Designer Eric Avar reveals nine design details of the KOBE 9 Elite.
The provocative KOBE 9 Elite embodies Nike’s singular focus on delivering innovation that makes athletes better. Evidence of Nike’s passion to simultaneously push the limits of design is best proven in the details.
In this exclusive look at the KOBE 9 Elite Masterpiece we decode the creation of this striking shoe by sharing nine design details from Nike designer Eric Avar.
More than two years in the making, Avar worked closely with Kobe Bryant on the design and development process and estimates the two met in person 15 times, spending hours obsessing details to create The Masterpiece:
Nine design details from Nike designer Eric Avar
Eric Avar: “We created a thin web outsole less than 3 millimeters thick, combined with a responsive Lunarlon insert.“
Performance result: This combination puts the foot in close contact with the court surface, allowing agile cuts, quick response and tremendous court feel.
Eric Avar: “Let’s integrate lightweight ankle support with a Flyknit collar that is barely noticeable.”
Performance result: Allows a natural range of motion, proprioception and an intuitive fit with the lightweight feel of a low-top. The collar is high, but there are zero distractions or restrictions.
Eric Avar: “We’ll incorporate nine red sutures stitched up the back of the shoe.”
Performance result: Toughness. These sutures represent Bryant’s commitment to recover from a torn Achilles.
Eric Avar: “Create a design that acts as a second skin and locks in the foot.”
Performance result: A natural feel of the upper, combined with sole that “moves with you,” allows basketball movements that mimic the footwork you see in a boxing ring.
Eric Avar: “Flyknit, Flywire, Lunarlon and carbon fiber are outstanding for performance.”
Performance result: The combination of high-performance materials are lightweight, responsive, strong and durable. For a player like Bryant who runs more than four miles in the average game, shedding weight without compromising strength makes a significant impact.
Eric Avar: “A quilted tongue and padded inner-sleeve will provide a great feel, with aero mesh in the inner sleeve for comfort and breathability.”
Performance result: In tandem with the Flyknit, the quilted tongue and inner bootie provide a comfortable, glove-like fit.
Eric Avar: “Evolve the Chaos colorway and feature four distinct shades in the Flyknit’s four threads: red, purple, green and black. The Chaos colorway began with the Kobe IV in 2008 as a tribute to Kobe’s intrigue with the joker – let’s parlay that into the ‘Masterpiece’ colorway.”
Performance result: Distinction on the court. Absolutely no pair of the Masterpiece colorway are the same, they are all unique – like snowflakes. The Flyknit creation process weaves a one-of-a-kind upper so that no shoe is the same; the color blend is different on each shoe.
Eric Avar: “An evolved herringbone traction pattern that mimics the foot’s natural pressure mapping – what nature intended.”
Performance result: With an outsole traction pattern that provides maximum grip, no slipping and sliding on the court.
Eric Avar: “Let’s include the Kobe code.”
Performance result: Small details matter, both in basketball and design. The Kobe code is featured on each shoe, both on the lateral (outside) and medial (inside) sides of the midsole. Code on lateral side translates to: ‘Masterpiece.’ Code on medial side translates to ‘Veni, vidi, vici,' an inspirational Latin phrase that translates to “I came, I saw, I conquered.”
Since the unveiling of the KOBE 9 Elite Masterpiece colorway in December, there has been much anticipation around the retail launch. It’s finally here this Saturday, Feb. 8, where the shoe is available on Nike.com and select retail stores worldwide.
The HyperAdapt 1.0 goes global.
It's available starting September 7 at select retailers globally.
It's available starting September 7 at select retailers g...
It's available starting August 19 on nike.com, the Nike SNEAKRS App and at select retailers in Western Europe.
It's available starting August 19 on nike.com, the Nike S...
This is a special Nike FI Flex PE for Melissa Reid.
This is a special Nike FI Flex PE for Michelle Wie.
This is a special Nike Blazer PE for Michelle Wie.
Michael Jordan’s first signature shoe, this time reimagined with modern materials, releases September 9 on nike.com and at select retailers.
Michael Jordan’s first signature shoe, this time reimagin...
The new silhouette comes with stencils for at-home personalization.
The new silhouette comes with stencils for at-home person...
Combining performance innovation with color inspiration, the new KOBE A.D. launches globally on August 24, in recognition of the legend's uniform numbers, 8 and 24.
Combining performance innovation with color inspiration, ...
The film gives viewers an unprecedented insight into the runner’s journey.
The film gives viewers an unprecedented insight into the ...
One year on from the Rio Games of 2016, Nike is taking a moment to spotlight one of its most inspiring initiatives that kicked off during the Rio Games and will continue to move kids in Rio through 2020.
One year on from the Rio Games of 2016, Nike is taking a ...
Jordan Brand and the Argentine Basketball Federation (CABB) today unveiled the new national basketball team kit at an event at the Nike Palermo store in Buenos Aires.
Jordan Brand and the Argentine Basketball Federation (CAB...
Exclusive restocks and releases highlight Nike’s latest digital offering which brings the best way to stay up to date with new drops and receive notification of official launch dates to the EU.
Exclusive restocks and releases highlight Nike’s latest d...
The Dutch national team won their first major honor yesterday, and with the trophy claimed the hearts of a nation.
The Dutch national team won their first major honor yeste...
The multiple Olympic and world champion will inspire young runners as a Marathon Kids ambassador.
The multiple Olympic and world champion will inspire youn...