Monumental program provides musicians from over 25 countries free recording time from September 14 - 28.
Today, CONVERSE Inc. unveils the selection of aspiring artists chosen for the new Converse Rubber Tracks global program, offering free recording time at 12 legendary recording studios around the world. Throughout the registration period, over 9,000 up-and-coming international artists applied for this once-in-a-lifetime opportunity, and a total of 84 acts - representing 28 countries - will record at participating studios and become part of music history. Starting Monday, September 14, studios including Converse Rubber Tracks in Brooklyn, New York, and Boston, Massachusetts; Abbey Road Studios in London, England; Sunset Sound in Los Angeles, California; and Tuff Gong in Kingston, Jamaica, will host chosen artists throughout a two-week period.
As part of the Converse Rubber Tracks studio takeover, selected acts will record alongside a team of experienced producers and sound engineers during 1-2 day sessions. Upon completion of their studio time, each act will retain all the rights to their music. Demonstrating the global reach of the program, the selected artists represent the following countries: Argentina, Australia, Brasil, Canada, Chile, China, Colombia, France, Germany, Hong Kong, Iceland, India, Indonesia, Italy, Jamaica, Mexico, Netherlands, New Zealand, Peru, Poland, Russia, South Africa, South Korea, Spain, Taiwan, Thailand, United Kingdom, and the United States of America.
Renowned studios featured within the program include Abbey Road Studios in London, England; Sunset Sound in Los Angeles, California; Hansa Tonstudio in Berlin, Germany; Tuff Gong in Kingston, Jamaica; Greenhouse Studios in Reykjavik, Iceland; The Warehouse Studio in Vancouver, Canada; Avast Recording Co. in Seattle, Washington; Stankonia in Atlanta, Georgia; Studios 301 in Sydney, Australia; Toca do Bandido in Rio de Janeiro, Brasil; the original brick-and-mortar Converse Rubber Tracks studio in Brooklyn, New York, and the newly unveiled permanent Converse Rubber Tracks studio in Boston, Massachusetts at Lovejoy Wharf.
“This Converse Rubber Tracks studio takeover is the biggest thing we've done for the platform to date, and we’re thrilled to have reached so many local music communities worldwide in just the registration period alone,” said Jed Lewis, Converse Global Music Marketing Director. “We received an incredible response from such a vast pool of talent, and we look forward to providing this unique platform to new, diverse acts from all over the globe within these twelve iconic studios."
The 84 emerging acts chosen for the Converse Rubber Tracks global studio takeover are as follows:
Converse Rubber Tracks was born out of the brand's desire to give back to the music community and provide opportunities for artists who might not be able to afford studio time. Since the flagship studio opened in Brooklyn in July 2011, over 900 emerging artists have had the opportunity to record original music alongside the Converse Rubber Tracks team of experienced engineers at no cost. At the end of their studio time, the artists retain all of the rights to their own music. Over the past three years, the program has expanded beyond the studio in Brooklyn with Converse Rubber Tracks pop-up studios, which has brought the Converse Rubber Tracks experience on the road to vibrant music communities around the globe, including Austin, Los Angeles, San Francisco, Boston, Montreal, São Paulo, Beijing, Amsterdam, London, Hamburg, Paris, and Mexico City to name a few.
To learn more about the Converse Rubber Tracks global studio takeover, the selected artists, and the participating studios, please visit: http://Converse-Music.com/worldwide.
Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 95 company-owned retail locations in the U.S. For more information, please visit Media.Converse.com.
Established in 2011, Converse Rubber Tracks is a multifaceted global music platform that provides emerging artists the opportunity to unleash their creative spirit. Converse Rubber Tracks recording studios connect artists with experienced engineers to create original music in a professional studio, at no cost. The program includes permanent studios in Brooklyn, Sao Paulo and Boston, along with various Converse Rubber Tracks pop-up studios hosted around the world. Converse Rubber Tracks Live is a free, live music series that takes a Converse Rubber Tracks recording artist to the stage, handpicked by a renowned headliner. The digital extension of the program is the award-winning Converse Rubber Tracks Sample Library, a growing online collection of high-quality audio samples available to musicians globally, free of charge. For more information, please visit: www.converse.com/rubbertracks.
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