Nike Barkley Posite Max
Charles Barkley: Past Meets Present
Nike Barkley Posite Max; sketch by designer Marc Dolce
Nike Air Max 2 CB
Nike Air Force Max
Charles Barkley and Nike have been on a mission to transform shoes while having some fun since 1984.
With a basketball career spanning three decades, Charles Barkley’s influence extends well beyond the court. His ability to elevate the game was key when the sport took off internationally in the early 1990s, while his bold personality transcends the game to this day.
“I’ll never forget when I first signed with Nike in 1984,” said Barkley. “It was truly an honor for a growing global company to sign a small-town kid from Leeds, Alabama.”
Attitude & Confidence
His reckless abandon on the court juxtaposed with his unmistakable charm off of it. Being just 6'5", a modest height for a big man playing in the post against seven-foot gargantuans, gave Barkley the fearless confidence to excel.
Through the years, Nike Basketball partnered with Barkley to launch signature shoes that fit his game. Barkley’s trademark attitude was injected into the design of each shoe: teeth, straightjackets and armor all inspired unique design details.
Top Nike footwear designers including Eric Avar, Tinker Hatfield and Wilson Smith regularly met with Barkley for insight and inspiration. The Nike apparel team would also draw on Barkley’s distinct personality to design a range of clothing.
Parents Should be Role Models?
The advertising boom of the 1980s and '90s allowed Nike to have some fun with Barkley in TV and print campaigns that generated international excitement. ‘The Meek May Inherit the Earth, but They Won’t Get the Ball,’ ‘I Am Not a Role Model,” and a small campaign where Sir Charles visits Tokyo were just a few of the iconic campaigns that Barkley fondly remembers.
“Phil Knight began Nike with a renegade spirit that’s hard to find these days and something I really admire,” said Barkley. “Some of my most memorable experiences in life tie back to Nike and I’m proud to be a part of the family to this day.”
Past Meets Present
Now, Nike is amplifying Barkley’s attitude with the release of the Barkley Posite Max. The new lifestyle model honors his shoes of the past with an aesthetic of the future. Designer Marc Dolce took inspiration from a trip to a museum dinosaur exhibit and combined those ideas with iconic elements of past Barkley shoes.
The Nike Barkley Posite Max shoe is available in four remaining colorways that will debut monthly through August 2013. The "Round Mound of Rebound" is proud to see his new shoe available globally.
Kyrie Irving played in these KYRIE 2s during the playoffs, scoring 31...
Kevin Durant may play in these special KD8 Elite PEs during the playoffs.
Jordan athlete Monta Ellis is playing in these player exclusive Jordan...
The NikeCourt Tennis Classic Ultra Flyknit brings an innovative performance update to the classic '70s silhouette.
The NikeCourt Tennis Classic Ultra Flyknit brings an inno...
UPDATE: Jalen Ramsey and Corey Coleman were selected 5th and 15th, respectively in tonight’s draft.
UPDATE: Jalen Ramsey and Corey Coleman were selected 5th ...
The second installment of the KOBE 11 Muse Pack is designed by Tinker Hatfield, honoring Kobe’s ascension to greatness with inspiration from Michael Jordan and the Air Jordan III.
The second installment of the KOBE 11 Muse Pack is design...
Featuring two layers and one innovative storage system, the NikeLab Transform Jacket is designed to adapt to the changing conditions of all-day wear.
Featuring two layers and one innovative storage system, t...
Today Nike Football announces the addition of running back Derrick Henry to its elite roster.
Today Nike Football announces the addition of running bac...
Nike’s Tech Pack proposition returns to deliver lightweight breathability for the warm months of summer.
Nike’s Tech Pack proposition returns to deliver lightweig...
Amna Al Haddad details her journey to becoming a weightlifter and her training routine ahead of the 2016 team trials.
Amna Al Haddad details her journey to becoming a weightli...
One of the most decorated players in the history of college basketball joins Nike with multi-year endorsement deal after becoming the WNBA's number one draft pick.
One of the most decorated players in the history of colle...
Exclusive behind-the-scenes content, episodes, cast and crew member information, key products and more.
Exclusive behind-the-scenes content, episodes, cast and c...
For golfer Rory McIlory, running is a way of clearing his mind and preparing for long rounds.
For golfer Rory McIlory, running is a way of clearing his...
UConn caps an incredible undefeated 38-0 season with its 11th National Championship
UConn caps an incredible undefeated 38-0 season with its ...
Building upon over a decade of Nike Free innovation, Nike unveils new running and training additions to its Free footwear family.
Building upon over a decade of Nike Free innovation, Nike...