Nike Barkley Posite Max
Charles Barkley: Past Meets Present
Nike Barkley Posite Max; sketch by designer Marc Dolce
Nike Air Max 2 CB
Nike Air Force Max
Charles Barkley and Nike have been on a mission to transform shoes while having some fun since 1984.
With a basketball career spanning three decades, Charles Barkley’s influence extends well beyond the court. His ability to elevate the game was key when the sport took off internationally in the early 1990s, while his bold personality transcends the game to this day.
“I’ll never forget when I first signed with Nike in 1984,” said Barkley. “It was truly an honor for a growing global company to sign a small-town kid from Leeds, Alabama.”
Attitude & Confidence
His reckless abandon on the court juxtaposed with his unmistakable charm off of it. Being just 6'5", a modest height for a big man playing in the post against seven-foot gargantuans, gave Barkley the fearless confidence to excel.
Through the years, Nike Basketball partnered with Barkley to launch signature shoes that fit his game. Barkley’s trademark attitude was injected into the design of each shoe: teeth, straightjackets and armor all inspired unique design details.
Top Nike footwear designers including Eric Avar, Tinker Hatfield and Wilson Smith regularly met with Barkley for insight and inspiration. The Nike apparel team would also draw on Barkley’s distinct personality to design a range of clothing.
Parents Should be Role Models?
The advertising boom of the 1980s and '90s allowed Nike to have some fun with Barkley in TV and print campaigns that generated international excitement. ‘The Meek May Inherit the Earth, but They Won’t Get the Ball,’ ‘I Am Not a Role Model,” and a small campaign where Sir Charles visits Tokyo were just a few of the iconic campaigns that Barkley fondly remembers.
“Phil Knight began Nike with a renegade spirit that’s hard to find these days and something I really admire,” said Barkley. “Some of my most memorable experiences in life tie back to Nike and I’m proud to be a part of the family to this day.”
Past Meets Present
Now, Nike is amplifying Barkley’s attitude with the release of the Barkley Posite Max. The new lifestyle model honors his shoes of the past with an aesthetic of the future. Designer Marc Dolce took inspiration from a trip to a museum dinosaur exhibit and combined those ideas with iconic elements of past Barkley shoes.
The Nike Barkley Posite Max shoe is available in four remaining colorways that will debut monthly through August 2013. The "Round Mound of Rebound" is proud to see his new shoe available globally.
Tinker and Tobie’s only collaborative Nike design to date focuses attention on their favorite sport: the pole vault.
Tinker and Tobie’s only collaborative Nike design to date...
Leading into the season's final major championship, Rory McIlroy reveals how home and country inspire his play.
Leading into the season's final major championship, Rory ...
The latest addition to Jordan Brand’s storied legacy of performance and style arrives globally September 3.
The latest addition to Jordan Brand’s storied legacy of p...
The Converse Cons One Star Pro Suede delivers the durability and impact...
The Nike Metcon 2 training shoe now comes in the Amp-X colorway,...
The Nike Metcon 2 LTD celebrates the world’s fittest in Carson, California.
The story of how the 1996 U.S. women’s basketball team laid the foundation for a golden dynasty.
The story of how the 1996 U.S. women’s basketball team la...
A running collection created in collaboration with Jun Takahashi punctuates NikeLab’s Summer of Sport celebration.
A running collection created in collaboration with Jun Ta...
The Paris Saint-Germain away kit will be available July 27 at Nike.com and official Paris Saint-Germain retailers.
The Paris Saint-Germain away kit will be available July 2...
Nike unveils Athlete Bags for members of the US Olympic Committee and Comitê Olímpico do Brasil, with footwear and apparel customized to each national team.
Nike unveils Athlete Bags for members of the US Olympic C...
Champion pole vaulter Fabiana Murer has trained her entire career for an action that takes just seconds to complete, but is filled with complexities.
Champion pole vaulter Fabiana Murer has trained her entir...
The 2016 MVP details the technique behind her infamous jump shot.
The 2016 MVP details the technique behind her infamous ju...
Nike celebrates a summer of sport with its “Unlimited Campaign," which encourages all athletes to embrace an “unlimited” mindset.
Nike celebrates a summer of sport with its “Unlimited Cam...
The Manchester City Away kit will be available starting August 4 from Nike.com.
The Manchester City Away kit will be available starting A...
Four years after securing gymnastic gold, Douglas returns to the mat, employing a potent physical-psychological strategy to exceed expectations, namely her own.
Four years after securing gymnastic gold, Douglas returns...