Nike Barkley Posite Max
Charles Barkley: Past Meets Present
Nike Barkley Posite Max; sketch by designer Marc Dolce
Nike Air Max 2 CB
Nike Air Force Max
Charles Barkley and Nike have been on a mission to transform shoes while having some fun since 1984.
With a basketball career spanning three decades, Charles Barkley’s influence extends well beyond the court. His ability to elevate the game was key when the sport took off internationally in the early 1990s, while his bold personality transcends the game to this day.
“I’ll never forget when I first signed with Nike in 1984,” said Barkley. “It was truly an honor for a growing global company to sign a small-town kid from Leeds, Alabama.”
Attitude & Confidence
His reckless abandon on the court juxtaposed with his unmistakable charm off of it. Being just 6'5", a modest height for a big man playing in the post against seven-foot gargantuans, gave Barkley the fearless confidence to excel.
Through the years, Nike Basketball partnered with Barkley to launch signature shoes that fit his game. Barkley’s trademark attitude was injected into the design of each shoe: teeth, straightjackets and armor all inspired unique design details.
Top Nike footwear designers including Eric Avar, Tinker Hatfield and Wilson Smith regularly met with Barkley for insight and inspiration. The Nike apparel team would also draw on Barkley’s distinct personality to design a range of clothing.
Parents Should be Role Models?
The advertising boom of the 1980s and '90s allowed Nike to have some fun with Barkley in TV and print campaigns that generated international excitement. ‘The Meek May Inherit the Earth, but They Won’t Get the Ball,’ ‘I Am Not a Role Model,” and a small campaign where Sir Charles visits Tokyo were just a few of the iconic campaigns that Barkley fondly remembers.
“Phil Knight began Nike with a renegade spirit that’s hard to find these days and something I really admire,” said Barkley. “Some of my most memorable experiences in life tie back to Nike and I’m proud to be a part of the family to this day.”
Past Meets Present
Now, Nike is amplifying Barkley’s attitude with the release of the Barkley Posite Max. The new lifestyle model honors his shoes of the past with an aesthetic of the future. Designer Marc Dolce took inspiration from a trip to a museum dinosaur exhibit and combined those ideas with iconic elements of past Barkley shoes.
The Nike Barkley Posite Max shoe is available in four remaining colorways that will debut monthly through August 2013. The "Round Mound of Rebound" is proud to see his new shoe available globally.
15 years since its initial release, the legendary Air Force One Linen returns this week.
15 years since its initial release, the legendary Air For...
Army Black Knights will wear the new “paratrooper” look on December 10.
Army Black Knights will wear the new “paratrooper” look o...
Inspired by the merging of ocean and land in Rio de Janeiro, the new NikeLab Air Zoom Legend x RT brings elements of Nike's past experimentation in boots into a new Chelsea boot.
Inspired by the merging of ocean and land in Rio de Janei...
For the third year in a row, the Diamond Quest begins with all four schools in the College Football Playoff wearing Nike uniforms.
For the third year in a row, the Diamond Quest begins wit...
The Nike Flyknit Racer is available December 9 in the "Earth Tones"...
A special Nike Kobe A.D. PE for DeMar DeRozan.
A LEBRON 13 Low PE for J.R. Smith.
A closer look at Nike's "New York Made" campaign including a new Nike Soho store, an artist-designed basketball court and more.
A closer look at Nike's "New York Made" campaign includin...
NIKELAB CHI opens on December 1.
The Nike Detroit Community Store’s inaugural grant benefits the Boys and Girls Club of Southeastern Michigan and more.
The Nike Detroit Community Store’s inaugural grant benefi...
Jordan Brand honors the 20th anniversary of Space Jam with the launch of DEFY, new take on the classic story to inspire a new generation to defy expectations.
Jordan Brand honors the 20th anniversary of Space Jam wit...
The Nike HyperAdapt 1.0 in Black/White-Blue Lagoon releases December 1.
The Nike HyperAdapt 1.0 in Black/White-Blue Lagoon releas...
NikeLab MA5 opens in Minami Aoyama, Tokyo on December 1.
Tiger Woods will lace up a new signature shoe when he returns to the course this week.
Tiger Woods will lace up a new signature shoe when he ret...
Nike's Global Showcase selects five young footballers to join the Elite Development Squad for 2017.
Nike's Global Showcase selects five young footballers to ...