Behind the scenes at Jordan Brand's "Blake and Drain" campaign.
Campaign Celebrates the Joy of Summer Basketball
Jordan Brand recently introduced the “Blake and Drain” campaign with a new television commercial and social media activation. The TV spot features the Jordan Super.Fly 2, the latest performance basketball shoe from Jordan Brand.
The commercial is set at an outdoor court in Los Angeles and partners Jordan athlete Blake Griffin with the fictional character “Dr. Drain.”.D’arryl Drain’s unique abilities on the court make him the perfect complement to Griffin’s athletic ability.
The brand also launched the “Lift off with Blake” mobile experience. The experience allows consumers to be a part of the campaign by virtually throwing a lob to Griffin. Fans can film themselves throwing a lob and then choose how Griffin finishes the dunk through the mobile platform (www.jordan.com/liftoff).
The Jordan Brand footwear and apparel featured in the “Blake and Drain” campaign are available at Jordan Brand and Nike retail locations.
The campaign features a range of footwear and apparel, including the Jordan Super.Fly 2, Jordan Fragmented Elephant Short, Air Jordan Dri-FIT Crew, Air Jordan VIII, Jordan Super Flight Backpack, Jordan Legend Basketball and Jordan Dominate Wristband.
For more information on the Super.Fly 2 or the campaign visit www.jordan.com.