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August 31, 2012

A modern uniform for the ultimate athlete

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As competition continues in London, Nike celebrates athletes with a unique medal stand and village wear collection

Performance is the highest virtue, but style should never be sacrificed.

There can be no one style-fits all uniform for training, relaxing, competing, or for the most glorious possible moment of all: mounting the medal stand to reap the reward for a lifetime of hard work and dedication. Nike has designed distinct medal stand looks to pay tribute to American athletes and their varied disciplines of competition. Inspirations are drawn from classic American forms: from work wear and pickup trucks to astronaut suits and sports cars. The American flag figures prominently while subtle tributes are concealed as hidden details to be discovered because representing one's country is a private, as well as, a public journey. Beyond the formality of the medal stand, the best athletes in America are also provided a wardrobe adaptable to both occasion and weather, from the training room to the pressroom.