Nike Tight of the Moment-Midnight Craftwork
Nike and Japanese artist Yuko Kanatani partner to deliver second in a series of three limited edition tights.
Nike’s collaboration with Japanese artist Yuko Kanatani continues in February with the Nike Tight of the Moment-Midnight Craftwork. For this design, Yuko reflected on her midnight world. This world represents the time of the day in which she can be alone with her art, free from distraction.
Embroidery is one of the artistic mediums that can dominate Yuko’s attention well after the sun has set. When creating the pattern for the NTM-Midnight Craftwork, the artist envisioned girls such as herself working on their embroidery into the night.
This inspiration comes to life in the tight through Yuko’s own decorative needlework. She sewed beads, spangles, candy wrappers and ribbons onto pieces of fabric. To form the tight’s pattern, Kanatani combined photographs of the resulting embroidery with hand drawings done in acrylic paint.
Using a body map supplied by Nike Sport Research, Yuko was able to position her art to accentuate an athlete’s muscles and heating and cooling zones in a flattering fashion. Digital sublimation technology, which employs a heat press to send ink from a printed picture onto a piece of fabric, transferred the finished design onto the tights.
Yuko’s dynamic aesthetic complements the tight’s performance attributes. Soft Nike Dri-FIT fabric pulls sweat away from the skin to help keep athletes dry and comfortable.
The NTM-Midnight Craftwork comes in two Nike Pro styles, the Nike Pro Tight and Nike Pro Sports Bra. The print will also be featured on the Nike Studio Wrap Pack and the Nike Roshe Run. All will be available in select retailers and on Nike.com beginning Feb. 28. The collection’s third and final design will launch in March.