Nike inspired and enabled the people of Jakarta to move more, move better with its first-ever We Run race.
The capital of Indonesia was taken over by 8,000 runners on Dec. 15, as part of Nike Indonesia’s first-ever race – #BAJAKJKT 10K. The race was the celebration and culmination of a four month #BAJAKJKT journey during which people were inspired and mobilized to move and “take over” the city.
#BAJAKJKT is part of Nike’s global We Run 2013 series and celebrates the 25th anniversary of Nike’s ‘Just Do It’ campaign. Since September, youth hot spots and high-traffic areas of Jakarta were “bajak” or “taken over” to inspire people to move outside the conventional run routes or work out spaces.
Leading up to the #BAJAKJKT 10K, activities around the city included a vertical run to the rooftop of Sultan Residence, a run on Onrust Island featuring a local game called "Benteng," and a Nike Training Club session on a train at Sudirman train station.
The #BAJAKJKT 10K course brought runners through non-traditional running routes in Jakarta, beginning at Gelora Bung Karno (GBK) Senayan area, an iconic sporting arena in Indonesia. Runners then raced down the Car Free Day track (a road closed on Sundays for sporting activities), and carried on to the Semanggi bridge before entering Jakarta’s key business district, SCBD. From there, the course went through Pattimura Road, a lush and green space in the middle of the hectic city, before passing the Pemuda Membangun monument, a visual representation of today’s vibrant youth. The run returned to the historical GBK Stadium, where runners celebrated their finish in style, with DJ performances, complimentary massages and photo booths.
“The #BAJAKJKT mission is complete, but we hope the journey doesn’t stop here. Besides the 10,000 runners in Nike Indonesia’s first-ever race, we hope that we have inspired and enabled others to start moving,” said Nino Priambodo, Nike Indonesia Country Marketing Manager.
#BAJAKJKT 10K concludes Nike’s global We Run series, during which more than 350,000 runners covered over 3 million kilometers in 26 cities.