March 08, 2017 / nike sportswear
The Nike AF1 “Jet” is a one-of-a-kind sneaker created to say thank you to Elton for his commitment to diversity and inclusion, and his long-standing relationship with Nike.
The upper is inspired by two factors. A British Knight’s Armor and the Disco Ball. The design has a 1970s feel to pay homage to the early days of disco and the relationship between Elton and Nike. By doing that it also creates an aesthetic nod to Elton’s ‘Knighthood’ with the chrome effect.
The product is finished off with Nike BETRUE color inspiration and graphics. The shoes were designed, built and produced at Nike’s WHQ with the shoes themselves being manufactured in The Builder Lab within Nike’s Advanced Product Creation Centre which most recently created Odell Beckham Jr.’s NFL cleats and a vast number of the footwear for Track & Field athletes at the recent 2016 Rio games. The AF1 Jet was presented to Elton this past weekend in Eugene, Oregon.
Elton’s relationship with Nike began in the mid-1970s when Geoff Hollister created several one-of-a-kind shoes for the legendary musician. The Cortez, Daybreak, Tailwind hybrids appeared gained mythical status as they began popping up on the internet and in publications in the early 2000s.
June 23, 2017 / nike sportswear
The Nike Air Max 2 Uptempo '94 its mark at a university whose tradition of winning extends to the current day, and who have bedeviled many an opponent. It is back in OG form starting July 1 on Nike+, SNKRS, nike.com and at select retailers.
June 23, 2017 / nike basketball
The Nike Zoom KD10 is available in a Fingerprint colorway starting July 1 on Nike+, SNKRS, nike.com and at select retailers.
June 23, 2017 / nike running
On this day 45 years ago, women were given equal opportunity within athletics — a major milestone in which female athletes were given the chance to make history in sport.
This Nike Air Zoom Pegasus 34 iD is inspired by Joan Benoit Samuelson’s first memories of her iconic running career. “When I started running, I was so embarrassed that I would walk when cars passed me, or pretend I was looking at the flowers,” says Samuelson. Samuelson overcame those initial insecurities and went on to become a women’s marathon champion, and from there, continued to run and inspire athletes around the world for decades.
The Nike Air Zoom Pegasus 34 iD available starting June 23 with four upper options on nike.com/nikeid.
The hand-dyed Nike LunarEpic Flyknit "Indigo" is available starting July 1 on Nike+, nike.com and at select retailers.
June 22, 2017 / nike running
The Nike Air VaporMax is available in a Chrome Blush colorway starting July 7 on Nike+, SNKRS, nike.com and at select retailers.
The Nike Air VaporMax is available in a City Tribes colorway starting July 7 on Nike+, SNKRS, nike.com and at select retailers.
June 22, 2017 / nikelab
The NikeLab Air VaporMax is available in a Desert Moss colorway starting June 26 on Nike+, SNKRS, nike.com and at select retailers.
The NikeLab Air VaporMax is available in a Tea Berry colorway starting June 26 on Nike+, SNKRS, nike.com and at select retailers.