March 08, 2017 / nike sportswear
The Nike AF1 “Jet” is a one-of-a-kind sneaker created to say thank you to Elton for his commitment to diversity and inclusion, and his long-standing relationship with Nike.
The upper is inspired by two factors. A British Knight’s Armor and the Disco Ball. The design has a 1970s feel to pay homage to the early days of disco and the relationship between Elton and Nike. By doing that it also creates an aesthetic nod to Elton’s ‘Knighthood’ with the chrome effect.
The product is finished off with Nike BETRUE color inspiration and graphics. The shoes were designed, built and produced at Nike’s WHQ with the shoes themselves being manufactured in The Builder Lab within Nike’s Advanced Product Creation Centre which most recently created Odell Beckham Jr.’s NFL cleats and a vast number of the footwear for Track & Field athletes at the recent 2016 Rio games. The AF1 Jet was presented to Elton this past weekend in Eugene, Oregon.
Elton’s relationship with Nike began in the mid-1970s when Geoff Hollister created several one-of-a-kind shoes for the legendary musician. The Cortez, Daybreak, Tailwind hybrids appeared gained mythical status as they began popping up on the internet and in publications in the early 2000s.
July 20, 2017 / young athletes
The Nike Air Max Tiny 90 updates the original colorway of the Air Max 90 with a slip-on design that has added Max Air cushioning and flex grooves on the outsole for traction. It also features the iconic Air Max 90 heel tab and a non-adjustable strap to secure the foot.
It's now available in Little Kids and Infant/Toddler sizing on Nike+, nike.com and at select retailers.
July 19, 2017 / nike basketball
The Nike PG1 "Blockbuster" celebrates the magnitude of Paul George's action-packed game. It's available starting July 22 on Nike+, nike.com and at select retailers.
July 19, 2017 / nike running
The Nike Air VaporMax is available in a Explorer colorway starting August 3 in women's sizing on Nike+, SNKRS, nike.com and at select retailers.
The Nike Air VaporMax is available in a Explorer colorway starting August 3 in men's sizing on Nike+, SNKRS, nike.com and at select retailers.
July 17, 2017 / nike running
The Zoom Vaporfly 4% pairs a Nike ZoomX midsole (for responsive cushioning) with a full-length carbon plate (intended to minimize energy loss during toe bend without increasing demand for the calf). Together, these features can make runners, on average, four percent more efficient than Nike’s previous fastest marathon shoe.
The Nike Zoom Vaporfly 4% in Ice Blue/Bright Crimson/University Red/Blue Fox will be available July 20 at select retailers, Nike+ in North America, and on nike.com in other locations around the world.
The Blue Fox/Bright Crimson/University Red/Black colorway (pictured) is available July 20 at select retailers.
July 13, 2017 / nike sb
In celebration of the 15th anniversary of the Nike SB Dunk, Nike SB is re-releasing four original Nike SB Dunk Lows remastered as Highs throughout the year. The SB Dunks were designed by pro skaters Reese Forbes, Gino Iannucci, Richard Mulder and Danny Supa in 2002.
"You can imagine how good it felt. The biggest sneaker company in the world asking Reese, Richard, Supa and myself to come up with our own spin on the Dunk. There was so much to absorb being on the Nike campus for the first time," remembers Iannucci. "My intro to the design team was interesting. We all sat round table and just talked shoes and skateboarding. It was intimate and the vibe was very humble and easy going."
The third in the current remaster series is Iannucci's premium black and dark blue colorway. "I just wanted to use colors I knew I'd actually wear and perforated leather I have always loved. The suede and leather combo seemed solid, so it was as simple as that," Iannuci says of his original design.
Reflecting on the return of the colorway, now in hightop form, he notes, "When there's a true love for something you understand the importance of respecting the past as well as embracing the future."
The Nike SB Dunk High Pro Gino is available July 27 on SNKRS, nike.com and at select retailers.
July 10, 2017 / nike sportswear
The Cortez by Mister Cartoon pack is made up of three distinct silhouettes — white, black and navy blue — with elements hand drawn and designed by artist Mister Cartoon.
The white silhouette replaces the shoe’s traditional Swoosh with a custom Cortez graphic. On the back, Cartoon has implemented the “smile now, cry later” motifs.
The black silhouette reimagines the first two original Cortez shoes. It features a large and redesigned LA graphic on the side that incorporates the Swoosh. The words “Los Angeles” appear in Cartoon’s signature script on the back.
The navy blue silhouette features the iconic Nike Swoosh over an adjusted quilt stitch pattern inspired by the stitching of a classic car interior. A classic LA logo, created in Cartoon’s signature script lettering, appears on the back.
“These shoes represent what I grew up with in the streets of LA. I see the new kids embracing the Cortez because of its simplicity and classic history,” says Mister Cartoon. “I think a lot of people’s favorite is the navy-blue denim Cortez. The reason we did the diamond pattern is to represent the interiors in our lowriders.”
Each shoe features a metal emblem on the bottom lace that identifies the artist behind it, and a custom woven label on the tongue that depicts the 45-year anniversary of the Cortez.
The Nike Cortez by Mister Cartoon is available July 14 on SNKRS, nike.com and at select retailers in the Los Angeles area.
July 10, 2017 / nike training
The Nike Metcon 3 "Black X Gold" enables elite performance for a variety of functional movements, thanks to lockdown in the collar, flexibility in the front, stability in the heel and grip underfoot. The bold black and gold colorway symbolizes the pursuit of victory through overcoming challenges.
This special-edition competitive training shoe is available starting July 17 in men's sizing on Nike+, nike.com and at select retailers.