Paula Radcliffe launches Priority Sports at NikeTown London
Nike and O2 have teamed up to create a digital sports club: Priority Sports. Delivered via mobile app, Priority Sports provides exclusive products, services and experiences driven by Nike and its strong connection to athletes, especially for O2’s 23m UK customers.
The goal behind Priority Sports is to inspire people to be more active and bring them closer to their sporting passion, via their mobile, wherever and whenever they are. The launch marks the evolution of O2 Priority, which has already brought Priority access to music, via Priority tickets and shopping, via Priority Moments. This is the first time Nike and O2 have worked together.
Priority Sports will be available for iOS and Android based phones at launch, and the app will include services and experiences like:
Free and exclusive access to the new Nike+ Running app for Android which allows athletes to stay motivated and track, measure, compare and share their runs
Access to Nike events
Exclusive weekly Nike+ Run Clubs & Nike Training Clubs for Priority Sports members
Virtual training programs
1,000 tickets to the Nike+ Fuelfest at Battersea Power Station – a unique experience combining sport, innovation, music and culture
Products & offers:
Exclusive and advance Nike product releases
Free shipping on all orders over £50
Priority Sports represents yet another way O2 reward the loyalty of their customers, with exclusive access to the things which really matter in customers’ lives, all centered around the phone. Smartphones are increasingly core to people’s lives, and new research released today shows this is inspiring people to be more active. The research, by YouGov, surveying 2,000 UK adults, revealed:
Over half of us (53.15 %) say they use apps as part of their fitness drive
A huge 79% of people say apps increase their motivation.
We’re sports-mad:, with 11.9% checking their phones more than 5 times daily for their sports fix, and over half of us (56.39%) daily
One in 5 (22.10%) say sport is their biggest passion, beating food & drink, celebrities and music in the nation’s obsessions
Speaking at the launch, marathon champion and world record holder Paula Radcliffe said “Technology plays a huge part in enabling my training, and helps drive me forward. It can inspire and motivate, and the phone is increasingly at the centre of my life as I train and stay in touch.”
Bert Hoyt, VP and GM of Nike Western Europe said “Nike understands today’s digitally connected athlete better than anyone else and the insights we gain from athletes inspire us to constantly innovate. Our latest digital innovations, in combination with Priority Sports, will allow Nike to inspire and enable 23m O2 customers to be more active by delivering them the best sports products, services and experiences.”
Ronan Dunne, CEO of O2 in the UK commented “Your mobile is the centre of your life – now Priority access to your sporting passions has been added to Priority experiences in music tickets and high street shopping – all exclusively by O2, for O2 customers. We want to bring customers closer to their passions, and deliver amazing digital experiences, all via their mobiles.”
To be first to know when the app goes live in late August, register by texting “Sports” to 2020, and check #o2prioritysports on Twitter.
The HyperAdapt 1.0 goes global.
It's available starting September 7 at select retailers globally.
It's available starting September 7 at select retailers g...
It's available starting August 19 on nike.com, the Nike SNEAKRS App and at select retailers in Western Europe.
It's available starting August 19 on nike.com, the Nike S...
This is a special Nike FI Flex PE for Melissa Reid.
This is a special Nike FI Flex PE for Michelle Wie.
This is a special Nike Blazer PE for Michelle Wie.
Michael Jordan’s first signature shoe, this time reimagined with modern materials, releases September 9 on nike.com and at select retailers.
Michael Jordan’s first signature shoe, this time reimagin...
The new silhouette comes with stencils for at-home personalization.
The new silhouette comes with stencils for at-home person...
Combining performance innovation with color inspiration, the new KOBE A.D. launches globally on August 24, in recognition of the legend's uniform numbers, 8 and 24.
Combining performance innovation with color inspiration, ...
The film gives viewers an unprecedented insight into the runner’s journey.
The film gives viewers an unprecedented insight into the ...
One year on from the Rio Games of 2016, Nike is taking a moment to spotlight one of its most inspiring initiatives that kicked off during the Rio Games and will continue to move kids in Rio through 2020.
One year on from the Rio Games of 2016, Nike is taking a ...
Jordan Brand and the Argentine Basketball Federation (CABB) today unveiled the new national basketball team kit at an event at the Nike Palermo store in Buenos Aires.
Jordan Brand and the Argentine Basketball Federation (CAB...
Exclusive restocks and releases highlight Nike’s latest digital offering which brings the best way to stay up to date with new drops and receive notification of official launch dates to the EU.
Exclusive restocks and releases highlight Nike’s latest d...
The Dutch national team won their first major honor yesterday, and with the trophy claimed the hearts of a nation.
The Dutch national team won their first major honor yeste...
The multiple Olympic and world champion will inspire young runners as a Marathon Kids ambassador.
The multiple Olympic and world champion will inspire youn...