NIKE, Inc. President & CEO Mark Parker introduces the NIKE+ FuelBand at an event in New York City on Jan. 19, 2012.
Nike VP of Digital Sport Stefan Olander presents the NIKE+ FuelBand at an event in New York City on Jan. 19, 2012.
NIKE, Inc. VP of Global Brand and Category Management Trevor Edwards presents the NIKE+ FuelBand at an event in New York City on Jan. 19, 2012.
Kevin Durant at the NIKE+ FuelBand launch in New York City, Jan. 19, 2012.
Carmelita Jeter at the NIKE+ FuelBand launch in New York City, Jan. 19, 2012.
Kevin Durant wears the NIKE+ FuelBand, a wristband that tracks your movement throughout the day to inspire you to be more active.
Carmelita Jeter wears the NIKE+ FuelBand, a wristband that tracks your movement throughout the day to inspire you to be more active.
Nike innovates at the intersection of sport and data with a wristband that measures movement to motivate people to be more active.
Athletes at all levels of fitness — from the elite to the everyday — now have a way to measure progress toward their goals and compare with others: the Nike+ FuelBand. It’s an innovative wristband that tracks movement throughout the day, designed to motivate and inspire users to be more active.
“The Nike+ FuelBand is a way for Nike to further evolve the exciting possibilities of merging the physical and digital worlds,” said NIKE, Inc. President & CEO Mark Parker at the Nike+ FuelBand launch event in New York. “Nike has always been about inspiring athletes, and the Nike+ FuelBand will help motivate them in a simple, fun and intuitive way.”
The ergonomic Nike+ FuelBand captures and displays four different metrics: time, calories, steps and NikeFuel – a new metric that will be the ultimate measure of your athletic activity. NikeFuel is a proprietary technology that measures your activity through the movement of your wrist. NikeFuel motivates athletes to do more with a NikeFuel score that makes movement fun, meaningful and comparable, letting you compete with athletes of all levels in most activities. The more you move, the more NikeFuel you earn, whether you’re playing basketball, throwing a Frisbee or going for a run.
Nike worked with some of the world’s top experts in science and sports to engineer NikeFuel algorithms based on oxygen kinetics. Unlike calorie counts — which vary based on someone’s gender and body type — NikeFuel is a normalized score that awards all participants equal scoring for the same activity regardless of their physical makeup. A user can also choose to also receive a calorie count to understand how many calories are burned versus how much NikeFuel is earned.
As you wear the Nike+ FuelBand throughout the day, the built-in three-axis accelerometer measures your motion and translates it into NikeFuel. Each day you can set your goal for activity and the level of NikeFuel you want to achieve. As you move closer to your goal, the band’s series of 20 LED lights go from red to green. The user-friendly interface provides encouragement and motivation as you hit and exceed your goals.
The Nike+ FuelBand experience doesn’t end on your wrist. All of the data you capture on your wristband connects to a rich web and mobile experience. It syncs with the Nike+ website, through a built-in USB, or wirelessly through Bluetooth to a free iPhone app to record activity each day and track progress.
The Nike+ FuelBand will be available for preorder starting January 19 in the U.S. at Nikestore.com for a suggested retail price of $149 (U.S.).
To use Nike+ FuelBand, the following is needed:
- A Macintosh or PC with built-in USB. Mac OS v 10.4 or later, Windows 7 or Windows Vista (SP2) or Windows XP (SP2).
- Internet access. Broadband is recommended.
- Optional mobile app available in the iTunes App store; for updates on compatible mobile devices, visit Nikeplus.com.
Download the full press release here or at left. You can also follow @NikeFuel on Twitter.
A Letter From Nike's Founder, Phillip H. Knight and Chairman, President and CEO, Mark G. Parker.
A Letter From Nike's Founder, Phillip H. Knight and Chair...
The AJ II "Decon" keeps its 1986 roots but trades leather for three rich shades of premium suede.
The AJ II "Decon" keeps its 1986 roots but trades leather...
The four new Nike Sport Bands are available starting June 1.
The black "Prototype" colorway of the Nike Zoom LeBron Soldier 11 is...
The purple velvet Nike Blazer Low LX is available starting May 30 in...
The white velvet Nike Blazer Low LX is available starting May 30 in...
The boots will be worn on pitch June 3rd and are available at retail May 25.
The boots will be worn on pitch June 3rd and are availabl...
The Air Jordan IV continues to be one of the most iconic sneakers ever. Now it has evolved into an all-new sportswear silhouette with the Jordan Fly '89.
The Air Jordan IV continues to be one of the most iconic ...
The limited edition Nike iD x Monaco pack, inspired by the club’s colors and heritage, celebrates AS Monaco’s 2016-17 Championship season — the club’s first league title in 17 years.
The limited edition Nike iD x Monaco pack, inspired by th...
The Air Jordan I Wings pays homage to Michael Jordan's push to greatness following a devastating injury in 1985.
The Air Jordan I Wings pays homage to Michael Jordan's pu...
As a hat tip to Jeter’s incredible career, Jordan Brand takes over a bodega directly across from Yankee Stadium featuring a commemorative RE2PECT capsule collection.
As a hat tip to Jeter’s incredible career, Jordan Brand t...
Representing a 10-year evolution in Kevin Durant's journey, his tenth signature shoe features both heel-to-toe Flyknit and Zoom Air. The KD10 launches May 26.
Representing a 10-year evolution in Kevin Durant's journe...
Nike is proud to announce a long-term partnership with soccer phenom and USWNT player Mallory Pugh.
Nike is proud to announce a long-term partnership with so...
In conjunction with Jordan Brand’s 20th anniversary of entering Greater China, the brand has signed its first Chinese basketball player, Guo Ailun.
In conjunction with Jordan Brand’s 20th anniversary of en...
The latest ACG apparel launches May 18 at NikeLab.com and in NikeLab doors.
The latest ACG apparel launches May 18 at NikeLab.com and...